When people talk about SEO, the focus is almost always on Google. But here’s the truth: Bing isn’t quietly waiting in the background. It’s actively driving more traffic than most marketers are willing to admit. In 2025, it’s driving more traffic than most marketers are willing to admit. If your SEO strategy only revolves around Google, you are missing out on valuable leads, clicks, and conversions that your competitors might already be getting through Bing.
In the U.S., Bing’s market share is even more notable. As of September 2024, Bing accounts for about 7.01% of the U.S. search engine market. This indicates that a substantial segment of your target audience uses Bing regularly. Even so, many businesses overlook Bing SEO and lose out on traffic and sales they could have captured.
Bingbot is the web crawler for Microsoft’s search engine. It’s also known as a spider or search engine bot, and its job is to explore the web for content. During the crawling process, Bingbot follows external and internal links to discover new pages and refreshes its index with any updates to existing ones. This ongoing process helps ensure Bing’s search results stay relevant and current.
Once Bingbot crawls a new or updated page, it sends the collected data to Bing’s search algorithms. These algorithms analyze the content’s context and quality, checking how well it aligns with Bing’s Webmaster Guidelines. This evaluation decides whether the content will be indexed and its position in Bing search results.
While Google dominates the search engine market, smart businesses realize the benefits of optimizing for Bing. A large number of desktop users turn to Bing for their daily searches. If companies focus solely on Google SEO, they miss out on this substantial audience and limit their reach.
Bing has steadily increased its presence in the search engine market. It’s gaining more traction, especially among certain groups like console gamers and online shoppers. For many users, Bing provides a better experience, particularly in shopping ads, with higher click-through rates than Google.
Bing’s user base is different from that of Google. People who use Bing are older, college-educated, and have a higher income. Many of them live in rural areas and prefer using desktop computers. Focusing on Bing optimization can deliver great results if your business targets professionals, older consumers, or specific regions.
Optimizing your site for Bingbot is crucial for better visibility on Bing search results. You can improve how Bingbot crawls and indexes your content by focusing on key technical SEO practices. Here’s how to get started:
Bing favors content that is clear, useful, and created with a specific purpose. To perform well, your content should answer real questions, solve relevant problems, and provide the value your audience seeks.
Think of your site as a structure: technical SEO lays the foundation, but content brings it to life. Use clear headlines, write in plain language, and organize your ideas to be easy to follow. When your content is built for people first, it’s more likely to earn visibility in Bing search.
Getting listed on Bing is smart if you want more local customers to find your business online. Here’s how to improve your local SEO using Bing Places:
To measure the success of your Bing SEO efforts, you need to track key metrics and closely analyze your site’s performance. Bing Webmaster Tools is a valuable platform for this.
After submitting your sitemap and robots.txt file, use the tools to check for crawl errors, indexing problems, and other performance issues. This ensures your site remains optimized and visible in search results.
Bing favors exact keyword matches more than Google. Use keywords precisely as your audience searches for them. Bing also weighs social media signals more heavily—so stay active and encourage sharing.
Featured snippets drive high visibility. Use bullet points, short answers, or tables to directly address questions and increase your chances of appearing in answer boxes.
Optimize image filenames and alt text using descriptive, keyword-rich phrases. Bing Image Search is a major traffic driver when used properly.
Analyze competitor keywords and content to find missed opportunities. Create deeper, more informative pages that fill in those gaps.
Fully update your Bing Places profile. Include accurate details, and encourage customer reviews to boost your local search visibility.
Optimizing for Bing doesn’t require starting from scratch. Many best practices align with those you’re likely already using for Google.
By focusing on strong content, a clean site structure, and natural link-building, you can improve your search presence across platforms.
Need a hand getting there? At Responsify, we help businesses strengthen their search presence and drive qualified traffic.
Let’s connect. Schedule a free consultation, and we’ll show you how to grow your reach and turn search into sales.
