Lead Generation

New Ideas for EHR Customer Acquisition Online

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Getting new clients for your Electronic Health Record software company can be both expensive and time-consuming. This is definitely the case if you use traditional methods of marketing and sales, where you are trying to get in front of as many people as possible without knowing whether they are part of your target market. The good news is there is an easier and less expensive way to get new customers: Inbound Methodology. Instead of bringing in random people who may or may not be interested in what you have to offer, Inbound helps you draw in the best people using helpful content. According to research by Hubspot, 83.9% of companies found more leads within seven months of using Inbound strategies.

Here are some great ways to get new clients and grow your Electronic Health Record company by using Inbound:

Create great content on a regular basis

One of the best ways to drive even more traffic to your site is by supplying valuable and interesting content. If leads find your content useful, they will come back for more. Even more, they are then more likely to share your content with others, bringing in even more web traffic. Here are some suggestions that you might take into consideration:

• Host a Google+ Hangout reviewing new market trends
• Create an article on the typical issues of your optimal buyers
• Release an ebook covering topics in the Electronic Health Record software industry
• Develop a video showcasing the highlights of your service or product
• Share video reviews of your ideal customer
• Build an FAQ page on your site to answer typical questions from your leads
• Release a white paper on the state of the Electronic Health Record software sector
• Put out a presentation on slideshare
• Create an infographic highlighting the Electronic Health Record software services your product or service offers

To boost your presence online, make sure all of your content is enhanced with keyword phrases. Remember to advertise your content on social media and in email. You could also partner with an influencer to guarantee more people see your content.

Sign up with expert networks

Signing up with specialist networks provides you the chance to get qualified leads and make important connections. LinkedIn is one of the best venues to connect with other specialists in the Electronic Health Record software sector. There are many LinkedIn groups for healthcare specialists that you could sign up with to share the great content from your site and share your expertise. Offer helpful messages frequently with other group members and take part in the conversations on LinkedIn. This will help develop you as an authority in the Electronic Health Record industry and will bring in new customers.

Create guests blogs

Adding guest blogs posts to other blogs in your market is a great way to drive even more traffic to your site and create more leads. Guest blogging also allows you to show your expertise and win the trust of potential customers. When looking for blogs to guest on, focus on those that have great domain authority (DA), along with an excellent reputation. These blogs should also produce a high level of engagement from their site visitors. There are lots of healthcare technology blogs where you could show your knowledge and find more leads.

Release reviews

A lot of people find it easier to make a buying decision after they have reviewed endorsements on company sites or testimonies. Reviews by respected medical facilities or Electronic Health Record software firms could help to bring in new customers. When consumers applaud your product or service on Twitter or Facebook, you should link to that on your website. You can also ask customers to leave reviews on your LinkedIn account. If your company has been featured in a news story, use a clip from the story and feature if in a blog post. These links are effective because they can be linked back to the initial source. Allowing your existing clients to be your own marketers is a great way to bring in new people.

Answer common questions

Your leads always have questions on various online groups, networks, and forums. This includes Google+, LinkedIn groups, Facebook teams, and more. Sign up with Electronic Health Record software groups and take some time every day to answer questions being asked. If people find your answers helpful, they might become interested in learning more about you. This will drive website traffic and create more leads.

Use “smarketing”

It’s very important to engage your ideal buyer using various online discussion forums to get to new people. Another way to bring in more people is to work with your marketing and sales teams to ensure they are always on the same page. This concept of aligning your marketing and sales teams is called “smarketing.” Hold regular meetings with the two groups and go when you can. Make sure that the teams keep each other up-to-date so that the funnel and pipeline are moving efficiently.

Measure your work

As much as possible, take time to evaluate the effectiveness of your Inbound strategies. You can analyze work like webinar participation, blog performance, social media engagement, internet analytics, and profits. The best way to do this is by using marketing automation software that allows you to look at everything from one system. You will have the ability to monitor your potential customers from the time they fill out a contact form to when they become a customer.

The bottom line

Bringing in new clients to your Electronic Health Record (EHR) software firm can be a big job. Including Inbound takes a lot of time since you need to plan, make a strategy, and produce consistent content. Nevertheless, when you have this done, we guarantee that you will be glad you put in the effort and will bring in new accounts in no time.

We’ve worked with many CEOs and Founders to help them and their teams start using Inbound Marketing and Sales. Don’t hesitate to schedule your free strategy session to help you assess your current work and see how to make it even better!