The Education Technology (EdTech) market is becoming increasingly saturated by new competitors selling similar hardware and software solutions. The Global Digital Health Market space was USD 51.3 billion in 2015, with a 25.9% compound annual growth rate approximated from 2016 to 2024, according to a report by Global Market Insights.
With numerous EdTech Inbound businesses available, the marketplace has become a cutthroat industry to be in. That’s the bad news for marketing experts in this business. The good news, however, is that a saturated market does not always mean the end of the world. When a sector is filled, it shows that there is a great deal of demand for the service or products being provided. Additionally, remaining in an industry with numerous rivals pressures companies to try to innovate to remain relevant.
Below are some suggestions for efficiently competing in the saturated EdTech Inbound market by being more customer-centered and inbound-driven:
1. Create handy and relevant content
Offering academic content regularly is just one efficient method of driving more traffic to your site. Composing at a minimum of 2 posts a week on subjects that are relevant to the needs and requirements of your prospects is key to building engagement and keeping your brand name in their minds. Always remember to research relevant long-tail keyword phrases to include in your title of the content and within the content itself. Various other kinds of content that your company may find to be useful include white papers and books that offer options for industry-specific troubles. If you intend to provide information and want to have the chance to have a real-time Q&A with your target market, a webinar would be the best medium to accomplish both of these objectives.
2. Incorporate influencers into your content.
Company leaders typically looks for the point of view of an industry professional when deciding which new innovations to acquire. A recent Tomoson study revealed that influencer marketing is the fastest growing online customer acquisition technique. Numerous technology companies are partnering with influencers to bolster their company’s reliability. The first step in strategic content marketing is to identify your target buyers. Discover exactly what their difficulties are, which groups and forums they participate in online, and what kind of people they follow. You could then contact a couple of influencers and ask them to share your content with their fans on their social media platforms. There are many tools out there that can help you discover and manage influencers including FollowerWonk, BuzzStream, GroupHigh and MuckRack. You can also incorporate influencers into your Content and Inbound Strategy.
3. Develop how-to posts and video clips
People are always looking for solutions to their problems that will solve all of their problems and are intuitive. Think about producing a useful how-to article, video clip, or a computer animation to demonstrate how to do tasks related to your solution. When developing a post, make sure that they are over a word count of 600 and are search engine optimized. When producing video clips, keep them succinct and enjoyable to make sure you keep the attention of your audience. When you present the idea that your EdTech Inbound service is a lot easier to use in comparison to the competition, people are more likely to consider going with your solution. An excellent example is Medical Realities, a firm concentrating on the development of online surgical treatment training strategies for clinical pupils. They have posted a 360-degree video on YouTube video demonstrating how their technology functions.
4. Get listed in health-related directory sites
There are plenty of directory sites that are list a vast array of Education Technology (EdTech) businesses that offers a broad variety of products or services. For example, the Global Health Insider is a directory site that lists Education Technology (EdTech) companies that develop remedies such as laboratory technology, immunology, and rehab technology. Firms that show their telephone, email address, and website address makes it easier for people to get in contact with them. Being included on such directory sites will undoubtedly enhance your website’s search engine position and will make your business much more noticeable online to give you the competitive edge that is needed in a saturated market.
5. Participate in online discussion forums and blog sites
There many industry-specific discussion forums online. A quick Google search will undoubtedly expose some discussion forums connected to Education Technology (EdTech). Look specifically for discussion forums that have a large following and subscribe to them. Individuals are most likely to flock to these discussion forums when looking for solutions before purchasing choice. Search for those that are asking inquiries connected to the solution that you are offering and write a response. At the end of your comment, be sure to include a link to your website. Once individuals see you as an authority, they are more probable to look at your site and purchase your solution when the moment is right.
6. Write for clinical journals
A study by the Content Marketing Institute revealed that 80% of firm decision makers prefer to obtain info from a post compared to getting their information from an advertisement. Education Technology (EdTech) executive professionals keep up with clinical journals to stay on top of the recent trends in the market. Some of the most prominent journals in Education Technology (EdTech) are the Harvard Health Journal, American Journal of Preventive Medicine, Journal of Adolescent Health, Mayo Clinic Proceedings and The Lancet. Getting your firm’s thought leaders to compose visitor articles for these publications will certainly place your business as an authority in the Education Technology (EdTech) market and will create a great opportunity for backlinks to your website.
7. Create social media groups
Social media gives Education Technology (EdTech) businesses an accessible way of generating brand name understanding and engagement with their audience. Among the most effective methods of connecting with your target market is through industry-specific social media groups. You could sign up with currently existing groups or produce one on your own. Philips Healthcare, a business whose goal is to connect information, technology, and individuals seamlessly, has a LinkedIn group called Innovations in Health. In this group, Education Technology (EdTech) specialists review the technologies and difficulties of the market. It has practically 150,000 participants that include managers, administration, execs, medical professionals and experts.
The Final Word
The key to attracting attention in an extremely saturated Education Technology (EdTech) sector is through the energetic production of useful content and active participation in the numerous Education Technology (EdTech) communities on the internet. You and your business’s Education Technology (EdTech) experts could team up on producing and diffusing academic content that will attract your ideal buyers and will place your firm as a leader in the market.
Just reading these tips, it may seem easy to implement these suggestions. In reality, just doing a portion of the suggestions we’ve covered over can be extremely tough to do alone. We here at Responsify companion with Education Technology (EdTech) marketing experts to offer strategy, support, and assistance applying these tasks so they can tactically complete in a saturated market, draw in brand-new site visitors, and convert them to qualified leads and pleased consumers.
If you would like to discuss strategies to help your Education Technology (EdTech) firm compete get an edge on the competition, do not hesitate to request your free strategy session now. We’ve got your back! We’re pleased to assist by helping you examine your possessions and offering complimentary understandings and pointers to guide you to the path of success!