Business Profile

Description: TruSignal, Inc., a TransUnion Company, is an innovative leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners. TruSignal uses predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. TruSignal delivers incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom audience building, lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast. Founded in 2012, TruSignal’s team brings decades of experience in data-driven marketing, machine learning and actionable Big Data solutions.