Business Profile

Description: Vizu, a Nielsen company, brings offline advertising effectiveness metrics to the online medium. By providing the first real-time, enterprise technology platform that allows digital advertisers and their partners – publishers, ad networks, exchanges, demand-side platforms – to measure and optimize brand impact, Vizu enables brands to move consumers through the purchase funnel, from building awareness to creating intent and preference. Used by over 60% of Advertising Age’s Top 100 Brand Advertisers, Vizu’s platform is now part of Nielsen Brand Effect and Nielsen Campaign Ratings, which deliver advertising reach and resonance metrics across platforms. To learn more, visit www.brandlift.com. Open positions are now posted at http://sites.nielsen.com/careers/ About Nielsen Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com