Do you really know who’s visiting your Telemedicine website? If you do, you can identify if they are qualified leads with potential to be a customer and your sales department could convert them into happy customers. If only you had all that information, right? If you don’t – you’re not the only one. The fact is a lot of Telemedicine online marketers have no idea who is visiting their website. This article provides telemedicine marketing strategies to help you keep track of who is visiting your website.
Google Analytics reveals how many people are seeing your Telemedicine website, but it doesn’t tell you much about their identities. Of course, Google does this to safeguard the personal privacy information of web surfers, which is great for visitors but terrible for marketers. Luckily, there are a number of tools that offer more information about your site visitors, including how they found you, how often they visit, and what other pages they frequent.
Beyond these tools, there are practical solutions to prompt your visitors to offer personal information. No, we’re not talking about contact forms or get-a-demonstration-button. Whether your target market includes high level executives or directors in private practices, hospitals, or health systems, finding out where they are in the buyer’s cycle will help you close more deals.
Here are some useful telemedicine marketing tips to help you find out who’s visiting your Telemedicine website:
Figure out your strategy
To start off, ask yourself some important questions.
What is the popularity of our Telemedicine company website?
Is it appealing?
How much content is developed for bringing in new leads?
Is there a clear CTA (call to action)?
Your objective is to figure out who wants what products or services you have to offer and provide content for them. By developing content aimed at your target market, you provide value and make it more likely they’ll click on your CTA. Offer them options to download Premium Content like e-books, reports, or how-to’s. By doing so, you’re inviting them to share their personal information on your website.
This type of marketing strategy is also known as Inbound Marketing. Before you start diving into Inbound Marketing tools, you need to make sure you have the right strategy in place. That way you can effectively convert visitors into leads.
With the correct blend of content and SEO, you’ll get vital information on your web page visitors, which you can forward to your sales team. Now here’s a look at some tools that will help you accomplish this task.
One of the most effective and full-featured tools available to online marketers is Hubspot. Hubspot Marketing Free is a fantastic program that will assist you in finding out more about your leads before they contact you in any way. Hubspot’s Prospects Tool lets online marketers see the IP and company information of site visitors. Some features let you record user details by alerting you when a visitor shares their email. With this information, you can find out who they are, where they clicked from, which pages they visited, and which company they’re with. That way, when you follow up you can target them better. These Hubspot features give insight into your most successful content and give them more focus. When the same lead visits your page again, the Prospects Tool picks up where it left off and you can continue tracking their activity. Pretty great, right?
Kickfire uses exclusive identification technology to track companies on your site. You can find out in-depth details about the company and use it to reach out to leads early on in the buyer’s process. Kickfire lets you keep track of site visitors by their username, email address, revenue, market niche or other identifiers. This useful tool has a scoring system to you can contact your most qualified leads first.
Leadfeeder is an internet app that lets you track activities of potential leads on your site. It’s compatible with CRMs like Zoho, Salesforce and Pipedrive. As soon as you connect it, leadfeeder will give information to your CRM and show you exactly what your leads are doing on your website. Leadfeeder is also compatible with Google Analytics to give you identifying details about visitors on your page. Among the most effective features of this app is its automated reporting. Prospects’ data is sent directly to your email and CRM, giving you up-to-date information right away. Like Kickfire, Leadfeeder also has a lead scoring feature so you know who your most qualified leads are.
IP monitoring tools
Anytime a prospect goes to your website, their IP address is recorded on your internet server. The IP address has a lot of important details. For example, IP2Location tells you the visitor’s location and IP Checking or Who Is tells you who owns the IP address. If your site gets a different visitor from the same company, they’re tracked separately by time and date.
Keep in mind these IP identifying tools are not completely accurate. Your site visitors can hide their identity through shared internet services. Not to worry though because most CRMs can filter your results.
Now that you have some methods and tools to help identify your page visitors, here’s a look at how to follow up with your leads effectively.
Following up with prospective leads is like a fine art. Now that you’ve identified visitors, it’s time to engage with them. You can do that by offering useful content, ask what they think of your content, or sending a lead nurturing email. Here’s an example template of one:
” Hello [Contact Name],
Thanks for downloading [Content Offer Title]
Did you find it helpful?
We thought you’d find this article interesting too:
[Title of a Helpful and Related Blog Post]
I’m happy to share additional resources or offer insights to give you more information.
Would you be interested in a call to discuss [Related Topic]?”
Many leads may be surprised you know about their visit to your site and and willing to get personalized help with their research.
The Bottom Line
Carrying out the most effective techniques of Inbound Marketing will attract visitors to your site and increase your chances of finding new leads. Leveraging tools like Hubspot can help you identify your site visitors and make that process easy.
The idea of doing this alone can seem challenging. At Responsify, we work with Telemedicine marketing experts to offer strategy, support, and help following through with these tasks. Through collaboration, we help marketing professionals bring in new visitors who turn into qualified leads and become happy customers.
We’ve helped tons of marketing professionals incorporate Inbound Marketing Methods right into their existing strategies.
If you’re interested in a free strategy session to help identify your Telemedicine company’s visitors, contact us today. We’re happy to go over your assets and offer strategic guidance to get you headed in the right direction.