Getting site visitors to your telemedicine campaign website is the first step in transforming them into customers. But with so many sites in competition, attracting web traffic is not always that simple.
Maintaining your website’s attractiveness takes a great deal of preparation, effort, and requires important decisions.
Though it could be extremely time consuming work, content development is among one of the most reliable means of drawing in traffic to your telemedicine campaign website. A research study by the Content Marketing Institute reveals 80% of buyers like to get details through educational content instead of a sales message.
Upgrading your website on a regular basis with new content will definitely boost your exposure online and make it less complicated for brand new private practices, hospitals, or health systems to find you. If the content offers value and is excellent quality, people will come to acknowledge your site as a reliable resource for info, ultimately bringing you potential clients. What you post is up to you. It could include blog posts, infographics, video clips, case studies or reports.
To optimize your content’s efficiency, you have to integrate specific keyword phrases that your target market uses online when looking for what you have to offer. Enhancing your content with relevant keywords will make it much easier for individuals to discover your site.
To find out what people are searching, try using tools like SEMrush, SERPS, Moz, or Google Keyword Planner. It’s a good idea to choose long-tail expressions or key phrases that don’t have a lot of competition. For example, ‘personal engagement’ may not be a good key phrase to target because it’s too broad and there’s a lot of competition for it. Instead, choose a more specific phrase like, ‘ways to engage clients’ and you’ll increase your chances someone will search and click for your term. Not to mention, competitive keywords can cost more through Google Ads.
Getting people to pay attention takes more than hitting them with e-mails about your business or the pros and cons of what you have to offer. Instead, you could share relatable content with your customers and make a connection by understanding their position, objectives, and obligations that might be associated with your product and services.
To gather email addresses, you could start by offering a signup on your website, blog or Facebook account. It’s useful to include a personal privacy guarantee to let customers know you won’t sell their information. As you keep building followers, update them with a regular e-newsletter about the most relevant news in your industry.
Including clear CTA’s (call-to-actions) in your emails will keep visitors returning to your site to learn more. There are a lot of email marketing tools that can make your job simpler, like AWeber, MailChimp, GetResponse and MailJet. It’s best to use a system that’s compatible with a CRM like Hubspot to share your most up-to-date contact details and lets you establish triggering events to keep your customers informed.
Current research reveals 52% of smartphone users get health info through their mobile devices. That makes it so important keep your site mobile friendly, whether customers are using a PC, tablet, or phone. A responsive website brings in more traffic and increases your search engine rankings on Google too. It’s a win-win situation if you do it right.
Whether people in your target market are private practices, hospitals, or health systems, social media is pivotal for appealing to potential clients and drawing in web traffic to your site. On the B2C side of Telemedicine, The Spark Report shows 41% of individuals say social media affects their decision in choosing a particular clinic, healthcare facility or medical professional. On the B2B side of telemedicine campaign, Roper Public Affairs discovered “80% of B2B decision-makers like to get information from a collection of short articles rather than advertisements”. In short, social media is a fantastic tool to engage people with your content.
Make sure you have a profile for all major social media outlets, including LinkedIn, Facebook, Twitter, and Google+. Once you have an account, add and follow potential leads and then follow up by engaging with them regularly. Urge other users to visit your page and share pictures, video clips, or blogs. A great way to engage others is to comment, retweet or share their content. Make sure you’re fast to reply to messages or tweets and help out when you can by answering potential customers’ questions quickly.
One significant thing that affects your rank on Google is the amount of backlinks to your site. The more backlinks you get from other reliable websites, the better Google ranks you. Among the most effective methods of getting more backlinks to your page is offering guest posts to other webpages in your niche. You can also ask other authors to mention you in their posts and link back to your site. Online publications or newspapers in your area are also a good resource for backlinks.
Prior to selecting a telemedicine campaign option, the majority of B2B buyers look for online testimonials or reviews. If there are no testimonials about your company anywhere, leads are most likely going to choose someone else. Because of that, one of the best ways to get more traffic to your page is getting positive reviews and posting them to authoritative sites like Yelp, Google+, YellowBot or ezlocal. Add a convenient button to your website, which people can click and see your reviews quickly. Simply ask your followers to leave some testimonials and make the review process as simple and straightforward as possible for them.
Bringing in brand new site visitors to your telemedicine campaign website can be more complicated than it seems. The tips we’ve covered here are just the beginning of a comprehensive strategy also known as Inbound Marketing. Inbound Marketing focuses on providing your site visitors with valuable content and is easily incorporated into existing marketing strategies you may have. Content works to get new leads but also helps you to continually engage with qualified leads.
It can seem overwhelming to tackle this solo. Luckily, at Responsify – we work with Telemedicine marketing professionals to offer support, strategy, and help completing these tasks so they can keep bringing in traffic, new leads and ultimately happy clients.
We’ve helped lots of marketing professionals reach their goals with Inbound Marketing Strategies. Contact us today for a free strategy session and we’ll go over your assets and give you the guidance you need to get started in the right direction.