The Telehealth market sees a lot of competition from others selling similar software and hardware products. According to Global Market Insights, in 2015 the Global Digital Health Market size was $51.3 billion, growing annually with a 25.9% compound rate from 2016 to 2024. This article provides telehealth telemedicine marketing tactics to help you compete in this saturated market.
With numerous Telehealth firms now available, the marketplace is over saturated and competition is fierce. That’s the trouble for online marketers in this field. Fortunately, saturation isn’t always a bad thing. It can simply reflect the high demand for the services or products offered. Companies need to be continually innovative if they want to survive.
Here are some pointers on how to stay focused on customers and be Inbound driven in a Telehealth market using telehealth telemedicine marketing:
1. Create valuable content that’s helpful
Posting educational content on a regular basis is an excellent way of driving traffic to your website. Try to post on a regular schedule, like once a week, to keep customers engaged and stay relevant in their minds. Make sure to do your research and include long-tail keywords in your content and titles. A great resource for industry-specific issues are ebooks and white papers. Host a webinar with a live Q&A session online with your target market to give them more information.
2. Incorporate influencers right into your content
Industry leaders and their opinions or advice are a powerful way to attract business leaders to your service or product. A Tomoson study revealed that influencer marketing is the fastest method to getting more online customers. Many technology companies are now partnering with influencers to increase their credibility and it’s working. Identifying your target market is the first step in your content marketing strategy. Figure out exactly what their difficulties are, which groups they’re apart of online, and who they’re following. Get in touch with major influencers and see if they’ll post your content with their followers on social media. A few programs for managing influencers include MuckRack, FollowerWonk, BuzzStream, and GroupHigh. Make sure to include this as a part of your content and inbound strategy.
3. Make how-to blogs and videos
People want straightforward options that are easy to use. Think about developing valuable how-to articles, video clips, or computer animations showing ways to use your service. Make sure your blog posts are at least 600 words long and optimized for internet search engines. When making videos, keep them brief and interesting to capture prospects’ attention. When you show how your Telehealth solution is easier compared with others, people are more likely to purchase your technology. A good example of someone implementing this strategy is Medical Realities, a business focusing on the developing digital surgical techniques for medical students. They posted a 360-degree video on YouTube video demonstrating how their technology works.
4. Get listed in health directories
There are countless directories out there who list Telehealth firms that offer a wide variety of services and products. The Global Health Insider is one such directory who lists Telehealth companies that offer solutions for laboratory, immunology and rehabilitation technology. Firms can include contact details like their phone numbers, email addresses, and site information. Gain an edge on the competition by joining these directories and get more visibility for your website. It helps to boost your rankings too.
5. Participate in discussion forums and other blog sites
There are many online forums online that are specific to your industry. A quick search shows lots of online forums related to Telehealth. Target forums that have a lot of interest and followers to get access to people seeking answers prior to making a purchase decision. Find people actively seeking answers and offer them a solution with a link to your site. Craft helpful responses so people will see you as an authority and be more likely to visit your page.
6. Write for medical journals
According to a study by the Content Marketing Institute, 80% of company decision makers prefer articles over advertisements. Telehealth executive experts review medical journals to get the latest news on the current growths in the sector. Popular journals in Telehealth are the Harvard Health Journal, American Journal of Preventive Medicine, Journal of Adolescent Health, Mayo Clinic Proceedings and The Lancet. Getting your company leaders to contribute guest posts helps position your company as an authority in the Telehealth market and gets back links to your website.
7. Start some social media groups
Social media provides Telehealth firms a possibility to develop brand recognition and is a great way to interact with prospects. Among the most effective methods of interacting with your target market is with industry-specific social media groups. You could sign up with current groups or create your own. Philips Healthcare, a firm whose goal is to connect data, technology, and people, has a group on LinkedIn called Innovations in Health. Telehealth experts go over what’s currently happening and difficulties of the industry in this group. It has nearly 150,000 participants including, managers, executives, analysts, and medical professionals.
The Bottom Line
The key to staying competitive in an oversaturated Telehealth market is to continually innovate and creating engaging content for the web’s Telehealth communities. Your company’s Telehealth professionals could develop educational content that would attract your prospective clients and position you as an authority in the industry.
This might seem easier said than done though. A lot of the tips we’ve offered here can be difficult or seem overwhelming to do on your own. At Responsify, we work with Telehealth marketing teams to offer strategy, support, and help completing these tasks so they can continue competing in a saturated market to get new leads and convert them into happy customers.
If you’re interested in how we can help your Telehealth business get an edge on the competition, request a free strategy session today. We’ve got you covered. The team at Responsify can help you go over your assets and give guidance and insights to get you moving in the right direction.