When you hear the term “Organic Traffic,” it doesn’t mean people walking the fruit and vegetable aisle, or hippies driving Volkswagon vans. Instead, we’re talking about getting complete strangers to find your Health Insurance and Payment business’s website via internet search without spending on marketing on Google or social media channels.
Seem like magic? It’s not. It’s Inbound Marketing.
According to Wikipedia, the “attract” stage of Inbound Marketing includes:
“Attract” does not mean attracting random people; companies want to attract the right people at the right time with the right contents. Building a company on the Buyer Personas, one can define which are the beliefs, pains, hobbies etc. of our customer and on their basis one can create the right contents to attract visitors on one’s blog, social, Youtube channel etc.”
Inbound Marketing is a tried and tested method for boosting organic web traffic to B2B business websites. The technique consists of production of strategic content, leveraging SEO, and social media promotion. Here are some tips to help you gain more organic traffic to your Health Insurance and Payment website:
1. Blog Frequently
Different customers have different problems. These people are trying to find answers to these problems online. You could find out just what your ideal buyers need by looking on social media and relevant online forums. Once you find out this information, you can create valuable blogs to offer solutions. Remember to include keywords that your ideal customers are likely to use when searching online. Publishing helpful and keyword-optimized content regularly will help organically bring in more site visitors to your Health Insurance and Payment firm’s website. Doing this will also position you as an expert in the marketplace, boosting your brand recognition.
Beyond posting regular blogs, you can create overviews that give understandings on relevant topics. A good example of this are the overviews by the B2B business Marketo.
2. Use Long-Tail Keywords
After you have developed the useful content, you need to make sure your target market can find it. When researching and picking keywords, stay away from common words and phrases, as they are more likely to be widely-used and more competitive. To increase your search engine position, it’s a good idea to use long-tail keyword phrases, For example, instead of using a common phrase like “healthcare system option,” try something more specific like “ways to reduce clinical invoicing paperwork.” The latter is more likely to drive even more organic traffic to your site.
3. Guest on Authoritative Industry Websites
Creating posts for other respectable health-related sites in your niche is a great way to bring in organic traffic to your site. The majority of these sites will let you include a link to your site or social media accounts in the content or writer biography. These backlinks to your site will boost your search engine position and bring in more organic traffic. Nevertheless, don’t make the mistake to create for poor-quality sites, as that will have an unfavorable effect.
4. Use Internal Linking
Many companies concentrate on getting backlinks and forget about building internal links to their own website. Internal linking, though, is an effective strategy for boosting organic web traffic. When you create new content on your site, be sure to link to existing blogs. This will not only boost your SEO, but will make sure visitors spend even more time on your site.
5. Enhance Your Images
Jeff Bullas recommends that article with photos get 94% more views. Enhancing your pictures can also enhance your organic web traffic. Begin by including keywords to all your data names, making certain that words are divided utilizing hyphens. The alt-text must also have appropriate keyword phrases defining the picture. This will make it less complicated for your potential customers to discover your content online.
6. Examine Your Backlinks and Remove Bad Ones
Backlinks are an important part of Search Engine Optimization. These links enhance your position and bring in more organic traffic to your site. But, not all web links are helpful for SEO. Getting backlinks from poor quality or blacklisted websites could have a harmful impact on your search engine position. This is why it is crucial to do regular audits of your backlinks. They must be from trusted sites in your specific niche. It is also a plus if the site has great domain name authority. The link should be dofollow in order to bring in organic web traffic. The link should also be contextual (relevant to the content where it shows up).
Once you have done an audit of your backlinks, act quickly to get rid of negative backlinks. Beyond just affecting your search engine position, these negative backlinks could cause Google penalties. Send an email to the web developers and ask them to remove the poor links. If they don’t respond, use the Google Disavow Tool to send a disavow record.
7. Use Social Media by Promoting Helpful Content
Sharing content on social media is one of the most effective means of driving web traffic to your Health Insurance and Payment website. For that reason, make sure to include social sharing links in your posts. If site visitors find the content engaging, they are more likely to share it with their followers. You should also take time to upgrade your social media accounts with new content on a regular basis.
8. Monitor Your SEO Progress
Improving your organic traffic is an ongoing process. This is why you should regularly check your organic traffic. Learn exactly what worked and what didn’t. Take some time to evaluate your backlinks. A few of the more prominent tools to keep an eye on and track your SEO are Hubspot, SEMrush, Moz, ahrefs, and SERPs.
The final word
Bringing in organic web traffic to your site is just one part of the unique marketing approach called Inbound Marketing. The method involves developing content for your site visitors and using this content to keep them engaged until they have transformed to qualified leads. Your Health Insurance and Payment business could use Inbound to bring in brand-new site visitors to your website, convert them right into leads, and nurture them into dedicated clients.
It could be extremely difficult to do all this alone. We at Responsify work with Health Insurance and Payment marketing experts to offer strategy, support, and help in applying these tasks.
We’ve worked with many marketing pros to lay out and apply Inbound Marketing strategies for their firms. Do not hesitate to ask for a free strategy session to help you review your strategies and take them to the next level.