You need to constantly get new customers to survive in the fast-paced Remote Monitoring and Family Care Management market. A brand-new technique for effective customer acquisition and keeping prices low is called Inbound marketing and sales. This includes using targeted content to get more leads to your website, nurturing these leads, and turning them into customers. Inbound marketing and sales has been confirmed to create better outcomes when compared to conventional methods like print ads, television and radio ads, email blasts, cold calls, and list buying. Hubspot research show that 92% of B2B firms stated that they obtained even more website traffic and leads making use of Inbound strategies! Follow these remote care monitoring customer acquisition strategies to lower your customer acquisition costs.
Getting medical and health systems accounts takes effort and also commitment, and the Inbound approach could help you engage the necessary decision makers and influencers to speed up the process.
Here are some effective remote care monitoring customer acquisition strategies to make the most of the Inbound technique:
Identify your audience and strategy
First, you need to identify your ideal customer. Build out Buyer Personas (imaginary depictions of your optimal customer) such as “Private Practitioner Peter” or “Medical Director Deitrick.” Take some time to learn more about them. What do they do at their work? What are their goals? Do they have any struggles at work? How do they make buying choices? Where do they go to get information? By having this information, you can build relevant content for each persona. Then, you can build your very own substantial Inbound strategy, or look for assistance from professionals. Good strategies often have the following components: built out Buyer Personas, a map of the Buyer’s Journey, a robust SEO keyword phrase study, a content calendar, and ads and plan for social media and email lead nurturing.
Consistently create quality content
Developing high-quality content on a regular basis will keep your audience engaged and will position you as an expert in the industry. Make sure to optimize your content by adding search words and phrases that will help your prospects find you. There are lots of remote care monitoring customer acquisition strategies that work well Remote Monitoring and Family Care Management firms.
- Blogs— A research study by Hubspot exposed that business that released more than 16 posts monthly had almost 3.5 times more web traffic compared to businesses that released four or fewer blogs every month. These blogs should talk about topics that are relevant to your audience. Make a schedule and stick to it. Consider hiring a freelance writer or content development firm if you don’t have time to produce all the content yourself.
- Webinars— A webinar provides you the possibility to share your proficiency with potential customers in an interactive online forum. It also allows you the chance to answer questions in real time after the webinar. Consider including an industry influencer or expert to guest in one of your webinars.
- eBook— Long-form content like ebooks are great ways to dive deep into relevant topics. This will help you be thought of as an authority and will also build trust among your audience. Create a landing page where site visitors can give you their contact information in exchange for your ebook. Then, use the collected emails to send lead-nurturing emails until they become a customer.
- Case studies— Most individuals look for evidence of your product and services’ advantages before they will decide to buy. They want to know that what they buy will meet their needs. Create case studies that use past instances of customer successes. Give an in-depth description of how your product or service help the customer and what they were able to accomplish. For example, you can claim that the customer’s sales went up by 70% in six months.
Use effective calls-to-action
A call-to-action (CTA) is a link or button that prompts a visitor to take a specific action. These visitors need to know exactly what the CTA will provide them, and the CTA should lead directly to the accompanying landing page. Examples of good CTAs are “Download the eBook now!” or “Join our subscriber list.” They use a sense of excitement and urgency to entice users to take action quickly. Keep your CTA “above the fold” to make sure users see it without having to scroll. Make sure the CTAs are big enough to be read on smartphones and smaller devices. Consider adding a second or third CTA if you have a big landing page.
Build well-designed landing pages
Often, the landing page is one of the most neglected parts of the acquisition process. After the prospect clicks on the CTA, they are sent to the landing page. Make sure that these pages have engaging headers, a good value proposition, and some social proof. Use good visuals and pictures and a CTA to learn more from your Remote Monitoring and Family Care Management website. A Switch Video study exposed that having a demonstration video on your landing page could enhance your conversions by 10-20%. Additionally, you can make use of screenshots of your content. Use top keywords and phrases to bring in more organic traffic and don’t include navigation capabilities so customers have to stay on the page and take action. Color psychology is another way to help engage site visitors and have them take action.
The last word
If traditional marketing and sales methods keep failing you, getting new customers, and quickly, can seem impossible. By using Inbound marketing and sales, you could establish strategies and build a long-term plan to get new traffic, leads, and customers.
We’ve collaborated with several CEOs and Managing Directors to integrate Inbound Methodology right into their marketing and sales procedures. Don’t hesitate to schedule your cost-free strategy session right away. We could help you review your current procedures and fill you in on helpful tips and remote care monitoring customer acquisition strategies to get new Remote Monitoring and Family Care Management customers before your competitors!