When we talk about growing your “Organic Traffic,” we’re not talking about people walking through an outdoor fruit and vegetable market, or crunchy granola hippies. We’re talking about new people discovering your clinical administration and backend software business’s website on through online search engine without spending for advertising and marketing on Google or social media channels.
No. That’s not the work of magic. It’s Inbound Marketing.
Wikipedia defines the attraction phase of Inbound Marketing as:
“Attract” does not mean attracting random people; companies want to attract the right people at the right time with the right contents. Building a company on the Buyer Personas, one can define which are the beliefs, pains, hobbies etc. of our customer and on their basis one can create the right contents to attract visitors on one’s blog, social, Youtube channel etc.”
Inbound Marketing is a tested technique to raise organic web traffic to B2B websites. It includes creating strategic content, leveraging SEO, and using social media promotion.
Here are some practice management software marketing strategies to get even more organic site visitors to your clinical administration and backend software website:
1. Blog consistently
Different customers have different needs. They are constantly seeking out solutions online. Find out what your ideal buyers need by searching social media channels and looking at industry forums. Once you identify good topics, create content to help offer solutions. Remember to use keyword phrases that your leads are using while searching online. Posting valuable content that is keyword-optimized will help bring in organic visitors to your clinical administration and backend software firm’s website. This will also help develop you as an authority in the industry and boost your name recognition. Beyond blogging, you can put together overviews that give helpful information on associated subjects. Marketo has a definitive guide that is a great example.
2. Include long-tail keywords
Once you have created your content, you need to make sure your audience can find it. When researching keywords, stay away from common words and phrases that many other competitors use. Use long-tail keyword phrases to boost your search engine position. For example, instead of using a common phrase like “healthcare platform solution,” try something more unique like “how to reduce medical billing paperwork.” The second example will drive more traffic to your site.
3. Contribute to top industry sites
Creating content for other leading health-related websites in your industry is a great way to bring in more organic traffic. A lot of these sites will let you include contact information, like your website and social media channels in your content or writer bio. These backlinks to your site will up your search engine position and draw in more traffic. Be sure to not contribute to poor quality websites, though, as this could do more harm than good.
4. Use internal linking
It’s good to think about backlinks, but don’t forget to connect back to your own site. Internal linking is a great way to boost web traffic. When you create new content, make sure to link to other appropriate posts on your site. This will not only enhance your SEO, but will ensure visitors will spend more time on your site.
5. Make your images optimized
According to Jeff Bullas, blogs with pictures get 94% more views. If you optimize your photos, you raise the chances of organic web traffic. Start by using keyword phrases to all your file name, making sure that you divide words with hyphens. You should also include keywords in your alt-text. This will help make it easier for potential customers to find you online.
6. Check your backlinks and remove bad ones
Backlinks are a big part of SEO. They help enhance your search position and bring in more organic traffic to your site. However, not all links are good for SEO. If you have backlinks from bad or blacklisted sites, this could hurt your search position. Therefore, it is crucial to make routine checks of your backlinks. Backlinks should be from reliable sites in your industry. Even better if they have great domain name authority. The link must be dofollow to bring in organic traffic. It should also be relevant to the content.
Once you have audited your backlinks, remove any that are broken or bad. These will hurt your search position and will be unfavorably graded by Google. Email web designers to get them removed. Keep sending these emails if you do not hear back. If they never respond, use the
Google Disavow Tool to send a disavow record.
7. Promote beneficial content on social media
Sharing content on social media is one of the best means of driving traffic to your clinical administration and backend software site. Make sure to include social sharing links in your posts. If visitors like what they are reading, they are more likely to share it to their pages. You should also make sure to keep your channels current and consistently post new content.
8. Keep an eye on your SEO progress
Getting more organic traffic is an ongoing process. You need to keep checking your progress on a weekly or monthly basis. See what is working and what is not. Take some time to assess your backlinks. Use helpful tools to keep track, like HubSpot, SEMrush, Moz, ahrefs, and SERPs.
The final word
Getting more organic traffic to your site is one phase of the unique marketing approach called Inbound Marketing. The technique includes producing useful content for your site visitors and utilizing this content keep qualified leads engaged. Your clinical administration and backend software business could use Inbound to bring in brand-new site visitors, convert them into leads, and nurture leads into loyal customers.
But all of this can be hard to do alone. Responsify works with clinical administration and backend software marketing experts to offer strategy, support, and assistance in applying these tasks.
We’ve worked with numerous marketing pros to outline and apply Inbound Marketing strategies for their firms. Don’t hesitate to ask for a totally free strategy session to review your current plans and put you on a path toward success.