Competition is steep, and the days where you could easily stand out in the practice management software market using only conventional marketing and sales techniques are long gone. Marketing to a random target market with advertisements and sales via cold-calling with a generic sales pitch will only tarnish your reputation. These approaches could also be fairly expensive both in dollars and the time spent compared to the outcomes they provide.
A Roper Public Affairs report found that 80% of B2B decision-makers choose to get their information from articles, rather than ads.
If you want to compete in a saturated market in today’s world, you need to provide your prospective customers informational and helpful content to keep them engaged. You need to give “value” to them. This kind of marketing is known as the “Inbound Methodology,” and has shown to create more web traffic and leads naturally, according to Hubspot.
Here are some ways to make use of Inbound to help you stand out in the saturated practice management software market:
Concentrate on your ideal customers
Potential customers are usually not ready to make a buying decision the first time they see your site. They are probably in the middle of evaluating their issues and are looking for remedies to fix them. For that reason, your marketing and sales initiatives should concentrate on giving information that will help address their concerns. For example, you could create blogs, ebooks, case studies, and infographics on topics about selecting the best Clinical Administration and Backend software items, things to avoid, and advancements. Giving your leads information on these subjects will help position you as an authority in the practice management software market and help you stand out from your competition.
According to a Content Marketing Institute study, 88% of B2B marketing professionals claim that content is an essential aspect of their general marketing strategy. If you want to stand out in a saturated market, you need to have a consistent content strategy. This applies to your “voice,” brand name positioning, and posting regularly on all the places where you share content. Your potential customers need to be able to recognize your brand name right away, even when your logo isn’t present. Routinely giving high-quality content will help keep you at the top of prospect’s minds and boost the opportunity of them buying. To stand out in a saturated practice management software market, you need to correspond in your content strategy.
Use staff content
It can be easy to only concentrate on getting the viewpoints of outside leads and ignore those inside your business. Nevertheless, your staff members are an essential resource of great information. For example, they could share their own path through the company and what they like about working there. They can also share their professional viewpoints on current updates in the practice management software market. If you create a product demo video, you should include an employee, rather than an outsider. Using a staff member will humanize your company and help develop more trust with potential customers.
Usage relevant keywords and phrases
Using keywords and phrases is a great way to optimize your website and bring in organic traffic from search engines like Google and Bing. Do some research to find out the words your leads are searching with online. Tools like Google Keyword Planner, Wordstream, and SEO Book are useful to find good words. Focus on less competitive, long-tail keywords.
Have a solid social media presence
According to research from Social Media Examiner, 92% of company owners agree that social media is essential for their business. If you want to remain visible in a saturated practice management software market, you need to maintain a solid social media presences. Develop an account on all networks and use them regularly. Have a calendar for releasing content to keep followers engaged. Keep an eye on conversations and topics in the Clinical Administration and Backend software sector and add your insights. When you release new content on your blog, be sure to share it on social media. This will help draw in more web traffic and ultimately enhance your sales.
Nurture your leads gradually
Attracting attention in the saturated practice management software market doesn’t stop once you have attracted new visitors to your site. After the marketing team has put the new leads into the sales funnel, your sales team needs to nurture them to help turn them into customers. Efficient Lead Nurturing occurs via regular calls and emails full of helpful content that your prospects need. Ensure that each email is individualized, starting with the subject line, so your click-through rates are increased. You can also use email automation software program from websites like Hubspot to help you. Nurturing your leads with a customized method will help your firm attract attention in the saturated practice management software market.
The bottom line
If you want to be seen in the saturated practice management software market, you need to be easy to find. Instead of spending lots on advertisements and cold-calls that rarely produce any value, Inbound Marketing and Sales will help develop you as a leader in the Clinical Administration and Backend software market and attract qualified individuals to you without you reaching out to them.
We’ve collaborated with several Founders, CEOs, and execs to apply Inbound Methodology for their Clinical Administration and Backend software companies. Don’t hesitate to book your complimentary strategy session to evaluate your current strategies and come up with a plan to stand out!