Internationally, the global health market is estimated to reach $536.6 billion in earnings by 2025, up from $196.3 billion in 2017, according to Transparency Market Research.
This substantial growth means that an expanding market share in clinical administration and backend software is an obstacle that several marketing experts are confronted with. With the constantly increasing rate of competition coming into the market, many have found their market share diminishing and revenues stalling.
Fortunately, there are strategies, that when applied well, can help you stand out among practices, clinics, hospitals, or health systems and boost your practice management software market share.
Here are some tricks to growing your clinical administration and practice management software market share:
1. Focus directly on your ideal buyers
If you want to boost your practice management software market share, you need to know who you are marketing to. A Buyer Persona is a fictional personality that represents your target customer. Build your Buyer Personas based on details like their objectives, difficulties, obligations, demographics, inspirations, responsibilities, and buying patterns. As an example, you can have “Private Practitioner Peter,” “Hospital Administrator Adam,” or “Clinician Chris.” A better understanding of their needs and challenges will help you better solve their problems, and will help you create the best marketing content to engage and boost your practice management software market share.
2. Identify the buying process of these ideal buyers
After developing your Buyer Personas, it is critical to recognize where these buyers are on the Buyer’s Journey. Draw up common buying paths of existing clients, from when they were researching their issues, to thinking about available paid solutions, to making an active step toward a solution. There are three phases in the Buyer’s Journey:
- Awareness phase— This is where buyers identify their issue that they want to address. Give them information that will help them better understand their situation.
- Consideration phase— Here, buyers have a clear understanding of their obstacle and are seeking means to fix it. Recommend various approaches or methods which are readily available for addressing the issue.
- Decision phase– Buyers at this phase have chosen the method they want to use to address their issue. They are evaluating the advantages and disadvantages of certain services prior to deciding. This is the time to advertise your services or product and demonstrate how it is much better compared to that of your rival’s.
Targeting your consumers and potential customers with proper content at each phase will create better engagement and ultimately greater sales.
3. Use premium content and blog writing
Creative and strategic blog writing is one of the best ways to engage your clients. A study by HubSpot found that B2B businesses that blog usually will draw in more leads than businesses that do not. Once you build your Buyer Personas, and map out their Buyer’s Journey, align your content with their specific concerns and questions. This will help you build trust and increase the likelihood of turning visitors into leads. Release frequent content, ideally two or more times a week. Make sure to include a call to action (CTA) in your post to encourage visitors to join your email list or download or sign-up for more content. This development of a solid connection via blog writing will boost your sales and raise your practice management software market share.
4. Keep up with industry updates to stay ahead of your competition
Brand-new developments, updates, and innovations are constantly happening within the industry. If you want to keep your edge, you need to constantly keep educated on what is going on. What are the current market statistics? What are the leading competitors doing and how could you replicate that? Who has entered the industry? What are the most recent technologies? Where will the industry be in five years? These details will help you build a more effective Content and Inbound Marketing Plan.
5. Use search engine optimization (SEO) strategies
HubSpot found that more than 60% of marketing professionals found value in SEO for creating organic website traffic. SEO includes tweaking various aspects on your website in order to boost your search engine position. Take time to research top market keywords and phrases that you can use. Place these keywords in your blog titles and content. Add them to your photo captions and alt-tags. Remember to put your keyword phrases in your meta summaries as well as page URL. Enhancing your site will certainly bring in even more website traffic and boost opportunities of making even more sales.
6. Nurture the leads you produce
The objective of lead nurturing is to convert qualified leads, and ultimately turn them into buyers. One of the best ways to do this is through email automation. Segment your email lists to match the buyer’s journey and create relevant content for each section. Add links to your blog posts. Fill them in on industry updates. Give details on new deals and savings. Be sure to not bombard them with emails to soon. Don’t overwhelm them to the point they unsubscribe.
The last word
If you implement good strategies, you will enhance your practice management software market share. By drawing in lots of qualified leads using reliable marketing strategies, your sales team will be able to close more sales and boost the market share of your clinical administration and backend software business.
The key strategies described above belong to the Inbound Marketing Methodology. Your clinical administration and backend software firm could use Inbound to bring in brand-new site visitors, convert them into leads, and nurture them into loyal consumers.
We’ve helped many marketing pros carry out the effective Inbound Marketing Methodology for their distinct customer base.
If you want to find brand-new ways to help your clinical administration and backend software business increase your market share, do not hesitate to ask for a free strategy session. We’d be happy to spend time, one-on-one, to assess your current strategies and identify ways to take you to the next level.