Do you want to know who is visiting your Patient Engagement and Education business website? If you could just know who they were, you could see if they were potential customers, so your sales team could engage them and close even more sales. Right? You aren’t the only one. The reality is that the majority of Patient Engagement and Education marketing experts aren’t sure who is looking at their site.
While tools like Google Analytics will show you the number of people who are looking at your Patient Engagement and Education website, it doesn’t show you their names or IP addresses. Google does this to protect the personal privacy of site visitors, however it’s not exactly the best for marketing professionals using the tool. The good news, though, is that there are other tools out there to use to get more information on your site visitors, like how they found your site, how often they visit, and what they look at when they are there.
In addition to tools, there are critical strategies to direct your visitors right into giving information about themselves by giving their information on your website (this goes beyond demo buttons and contact forms).
Whether your target market consists of decision makers in C-Suites or healthcare provider directors, having the ability to check their activity early in the sales cycle will help you find more leads and close more sales.
Here are some tips and tools to use to better understand who is looking at your Patient Engagement and Education website:
First, you need to ask yourself four questions:
- What is the size, reach, and appeal of the Patient Engagement and Education business’s website?
- How engaging is it?
- How much content has been created to bring in new site visitors?
- Does the website provide a motivation for users to take action?
You want to be able to understand who is interested in what you are offering and be able to offer value to these clients. By producing quality content to bring in good site visitors and motivating them to click a Call-to-Action to download and install a Premium Content Offer (e-books, reports, how-to guides, etc), you are establishing a process to collect their information and build interest on your site.
This strategy is called Inbound Marketing. Before you use any tools to help you, you need the ideal Inbound Strategy, including content to engage your site visitors so you can convert them into qualified leads.
The best content, with appropriate SEO, combined with effective tools, provides you the capacity to determine even more about your site visitors and qualify them for your sales group.
One of the best and most robust tools for online marketers is Hubspot. Hubspot Marketing Free is a great tool to help you find out more about your leads before they give any information. Hubspot’s Prospects Tool permits marketing experts to see the IP and business for site users. It has functions to collect details right away by alerting you that a user has shared their email, to help you understand where they are from, what pages they viewed, and what they do. This will help you connect better. You can also see which content is producing the most traffic and concentrate more on them. When the lead looks through your website again, the monitoring will pick up where it ended. By doing this, you will have a better understanding of what the prospect likes. Awesome, right?
Kickfire makes use of recognition technology to determine companies that look at your site. You will get details about the business, which will enable you to connect with potential customers early in the buyer’s journey. Kickfire allows you to keep an eye on site visitors by their username, email address, income, market, or other identifier. The tool also has a lead scoring system to help you identify extra qualified leads.
Leedfeeder is an internet tool that helps you keep an eye on the actions of the leads on your site. You could incorporate it into your preferred CRM, like Zoho, Salesforce, or Pipedrive. Once linked, Leadfeeder will provide information to your CRM, revealing what your potential customers are doing on your site. It could also be integrated with Google Analytics to disclose the identifications of those looking at your site. One of the best parts of the tool is the automated reporting function. Your leads’ contact information will be sent to your email and CRM instantly. This will help you constantly have the info you need. Leadfeeder also has a lead scoring system that allows you to identify qualified leads.
IP monitoring devices
Anytime a prospect goes to your website, their IP address is tracked on your server. The IP address could give a great deal of information. For example, you can use the IP2Location to find the location visitor’s web service. You could use IP Checking and Who Is to accomplish a ‘whois’ search to see who owns the IP address. If your site obtains various site visitors from the very same business, each will be tracked individually by time as well as date.
Nevertheless, these IP lookup services are not sure-fire. Your website visitors could make use of common net solutions to camouflage their identification. Fortunately, many CRMs have attributes that enable you to filter your outcomes.
Since you’ve determined your website visitors, let’s look at the best techniques to engage your new leads.
As soon as you have determined your site visitors, it’s a good idea to give them useful, quality content, and connect with them to ask what they thought of your content, and send a lead nurturing email. Here is an example of a message your sales group can make to engage a prospect:
“Hey there [Name],
I saw that you downloaded the [Premium Content Offer Title]
Was it helpful for you?
I thought you might also find this article useful:
[Title of a Helpful and Related Blog Post]
I’d be happy to take some time to share insights and resources.
Would it be helpful to talk about [Associated Topic] on a fast phone call?”
A lot of leads will be delighted that you recognize their need and will agree to talk to you so you can help them in the future.
Both significant takeaways of this article both start with the letter “T.” Carrying out the best Technique like Inbound Marketing to give site visitors an incentive on your site, leveraged by the best Tools for converting and recording your leads (Hubspot), will help you bring in and identify the best site visitors and master lead-generation.
It can be hard to do this all alone, though. Responsify works with Patient Engagement and Education online marketers to offer strategy, support, and help in applying these tasks. By collaborating, we help marketing experts tactically draw in brand-new website visitors, convert them to qualified leads, and then happy clients.
We’ve helped numerous marketing pros integrate the Inbound Marketing Methodology right into their existing marketing mix. If you want to review the strategies of your Patient Engagement and Education firm and find even more site visitors to produce qualified leads, do not hesitate to ask for a complimentary strategy session. We’d be happy to spend time to assess your current methods and develop a plan to take them to the next level.