Engaging healthcare provider decision makers is not always easy. These executives, supervisors, and managers are busier than ever before. This makes marketing a Patient Engagement and Education firm hard. Along with their work obligations, potential customers are flooded with emails, ads, and telephone calls interrupting their day. This makes it even more important to help your potential customers when they have the time instead of arbitrability sending out messages.
A brand-new kind of marketing called Inbound Marketing creates a method, not just a set of techniques, to be valuable to potential customers throughout a prospect’s buyer’s journey from recognizing they have a problem (the awareness phase) to knowing they need a remedy (consideration phase), to ultimately making the product or service choice (decision phase).
Below are some methods of involving brand-new Patient Engagement and Education potential customers:
1. Offer Informative and engaging Blog Content
We know this: “Content is King.” According to research conducted by Roper Public Affairs, 80% of B2B decision-makers prefer to get their information from a collection of posts over advertisements. A Hubspot study found that firms that blog often create 4.5 x more leads compared to those that do not. Engage leads by giving them consistent content that solves their issues and addresses their passions. Do not make these blogs all about your company’s attributes or benefits, or turn them into a sales pitch. Individuals will then think you are just after their money. One of the best ways to get people involved is by offering information as well as practical solutions to their obstacles. You could also urge your customers to add visitors blog posts or success stories. This will increase the possibilities that your blog is shared. Develop a customized Inbound Strategy to make sure the content you produce will be useful to your leads.
2. Urge Blog Comments and Social Media Feedback
Offering blog content is just the beginning. You need to get a response from your target market. One of the best ways to do this is by asking questions at the end of your article or social message. When individuals leave remarks, thank them for reacting and offer a response. This will help develop your brand loyalty and keep your customers coming back. From time to time, you might get spam comments that are not connected to your message. When this occurs, spend some time weeding them out so all of your comments belongs to the original message.
Giving wonderful content is that difficult component and also is simply the start. You wish to obtain a response from your target market. Among the very best methods of doing this is by asking concerns at the end of your article or on social media messages. When individuals leave remarks, thank them for reacting as well as offer a thorough response. This will certainly assist and develop your reliability while also maintaining consumers returning.
3. Host Google Hangouts or Webinars
Individuals like visual content, so you can use helpful tools like Google Hangouts or Webinars to engage with your clients in actual time. They help you create a connection to your customers with voice and/or video. Use graphics, slides, and videos to make it easy to share the content with your viewers. At the end of the Google Hangout or Webinar, you could have a Q&A session to resolve any questions. This helps develop you as a reliable source to your clients as compared to just posting a one-way conversation.
4. Develop a Group or Community
One of the best ways to engage new clients is through online communities or forums. Your customers could get automated access to your members-only group. The individuals in the group could connect with each other and talk about topics pertaining to Patient Engagement and Education. Use online forums to share helpful content that is not readily available to the general public. You could also offer special prices and discounts to the group members. Belonging to such a group will make your clients feel special and will increase the possibilities of a repeat purchase.
5. Co-Create with Existing Customers
If you are trying to introduce a new Patient Engagement and Education item, boost your website, or create an eBook, ask your consumers for pointers. Depending on the scenario, getting clients involved with your big decisions is a great way to solidify their commitment. At the end of the process, they will feel honored that they were involved. You could hold an idea contest for your customers and offer rewards to those whose ideas will be used. The reward can be a free offer, price cut, or a mention on your website.
6. Commemorate Together!
Celebrating big moments with your clients is a great way to build more powerful connections. A moment worth celebrating could be anything from winning an award to getting a specific number of YouTube followers. Sharing these moments with your email list, local participants, and social media followers will make them feel like part of your success. You can also thank them by offering special deals. It’s a good idea to acknowledge the success of your clients and include them whenever you can.
7. Screen Social Media
Social Media is one of the best ways to engage in communications related to your sector. Check out the topics that are getting the most comments, shares, and likes. This will provide you with a great idea of what to blog about in your upcoming content. You can also participate in discussions by liking, sharing, and answering comments. This will place you as an authority and improve your reputation among clients!
8. Build a List of Leads and Nurture Them
Email marketing is one of the best ways to nurture B2B customer connections. According to Hubspot, 86% of individuals in business prefer email as a means of communication. Sending out value-packed Lead Nurturing Emails will keep them interested and engaged, and will keep your brand at the top of their minds. You can update them on recent developments in the industry, and share new topics from your blog. This will help nurture them along the Buyer’s Journey. A once-a-week e-newsletter will help keep them engaged.
The Final Word
Getting brand-new potential customers is key to enhancing your brand name recognition and producing even more qualified leads so your sales group can turn them into new clients. Using the suggestions above to engage with prospective leads could be part of a well-crafted Inbound Marketing Strategy.
But this can be hard to do all alone. Responsify works with Patient Engagement and Education marketing professionals to offer strategy, support, and help in executing these tasks. By collaborating, we help online marketers tactically draw in brand-new website visitors, convert them to qualified leads, and then happy customers.
We’ve helped several marketing pros identify and execute customer engagement strategies. Don’t hesitate to ask for a complimentary strategy session to help you examine current methods and get tips and advice on how to take your work to the next level.