Lead Generation

7 Ways to Compete in a Saturated Patient Engagement Market

Responsify 193 Views 4 min read Share

Facebook Twitter LinkedIn

The Patient Engagement and Education market is being inundated with new competition offering software and new hardware products. The Global Digital Health Market size was $51.3 billion in 2015, with a 25.9% compound annual growth rate estimated between 2016 to 2024, according to Global Market Insights.

With thousands of Patient Engagement and Education businesses out there, the marketplace is very saturated and competitive. That makes the marketer’s job difficult. There is a bright side, though. When a sector is saturated, it means there is great need for the product of service. Staying in the market with much competition will also encourage your company to be more innovative in order to succeed.

Below are some suggestions for remaining competitive in the saturated Patient Engagement and Education market by being extra customer-centered and inbound-driven:

1. Create valuable content

Giving frequent informative content is one of the best ways to drive traffic to your site. A minimum of two posts each week on subjects that are useful to your leads is a great way to engage customers and keep you at the top of their minds. Research and use long-tail keywords in your title and content. Other types of content that could be a good idea are whitepapers and ebooks that offer solutions to industry-specific concerns. If you want to give additional information, have an online Q&A with your target market or try a webinar.

2. Include influencers in your content

Company leaders want to see the opinions of other market professionals when they are researching a new product or service. A Tomoson study found that influencer marketing is the fastest growing online customer service acquisition method. Technology companies are partnering with influencers to increase their credibility. Content marketing starts by identifying your target customers. You need to know what their problems are, what channels they have joined online, and who they follow. Then, contact a few influencers and ask to share your content with their followers on various social platforms. Online systems like FollowerWonk, BuzzStream, GroupHigh, and MuckRack are helpful for this. This can be part of your Content and also Inbound Strategy.

3. Produce how-to articles and also videos

People are seeking out solutions that are straightforward and easy to use. Produce how-to posts, videos, and animations that show solutions that point to your product. When making this content, make sure the blogs are at least 600 words long and enhance for online search engines. For videos, keep them short and engaging to keep the interest of the viewers. This will help position your Patient Engagement and Education option as easier to use compared to others, and individuals will be more likely to want to buy from you. A good example is Medical Realities, a business concentrating on the production of online surgical treatment training methods for clinical pupils. They have a 360-degree video on YouTube demonstrating how their technology functions.

4. Get listed on health-related directory sites

Many directory sites are available that list a variety of Patient Engagement and Education business that offer a vast array of product or services. For example, the Global Health Insider is a directory site that lists Patient Engagement and Education companies that produce services such as laboratory technology, immunology, as well as rehab technology. Companies can give their contact information, email, and web address. Being listed in these types of directories will improve your site’s search engine position and increase your online visibility, giving you an edge.

5. Participate in online discussion forums and blogs

There are many industry-specific forums online. A simple Google search will lead you to countless online forums associated with Patient Engagement and Education. Look for forums that have a big following. People typically use these forums to find answers to their problems. Connect with those asking the questions and offer responses, always including your web address. Once they see you as an authority in the industry, they will look at your site and turn to you when the moment is right.

6. Write for medical journals

A Content Marketing Institute study revealed that 80% of business leaders want to get their information to an informative article over an ad. Patient Engagement and Education exec experts check out clinical journals to keep up-to-date on advancements in the market. Some of the most notable journals in the Patient Engagement and Education are the Harvard Health Journal, American Journal of Preventive Medicine, Journal of Adolescent Health, Mayo Clinic Proceedings, and The Lancet. Get your company leaders to do a guest article and you will be able to develop your business as an authority in the Patient Engagement and Education market and also produce beneficial backlinks to your website.

7. Make social media groups

Social media gives Patient Engagement and Education businesses the chance to develop brand name recognition and engage with their customers. Industry-specific social media teams are some of the best ways to interact with your target market. You can sign up with existing groups or make one of your own. Philips Healthcare, a business whose objective is to connect information, technology, and individuals flawlessly, has a LinkedIn group called Innovations in Health. In this team, Patient Engagement and Education experts talk about the developments as well as obstacles of the sector. It has virtually 150,000 participants that include managers, monitoring, execs, medical professionals, and experts.

The Final Word

To stand out in a very saturated Patient Engagement and Education sector, you must consistently create quality content and engage in the online Patient Engagement and Education community. You and your company’s Patient Engagement and Education specialists could work together on producing and also posting academic content that would attract your prospective buyers and also make your business a leader in the market.

This may seem easier said than done. And all of this work can be hard to do alone. Responsify works with Patient Engagement and Education marketing professionals to offer strategy, support, and help in carrying out these tasks, so they could tactically compete in a saturated market, draw in brand-new website visitors, and convert them to qualified leads and delighted clients.

If you would like to review your Patient Engagement and Education business and help it get ahead, don’t hesitate to ask for a totally free strategy session. We’ll work with you to assess your current methods and find solutions on how to take the next competitive step.