Every Healthcare Robotics sales rep wants to surpass their sales goals and increase their sales numbers to close even more deals. But, this doesn’t just happen. Closing more sales means using new ideas and out-of-the-box thinking. In the quick-paced, modern-day world with more accessibility to information than before (many thanks to Google), an effective sales strategy means aligning content to the buyer’s journey of buying, at the right time, with the right information.
Here are some sale strategy ideas to help you close even more sales for your Healthcare Robotics business:
Identify Buyer’s Journey
It can be said enough: one of the best ways to raise your sales rates is to sell the way your customers want to buy. To do that, you need to know where in the Buyer’s Journey your potential customers are. The three phases of the buyer’s journey and strategies for each phase are:
Awareness Phase: Here, your potential customers are trying to figure out an issue or obstacle. They might have recently signed up for your enewsletter or given their information for premium content that you offer to get more details. Your task in this phases is to connect with these new leads, help them understand their troubles, and establish that they are a qualified lead. You want to focus on those who can benefit from your Healthcare Robotics firm’s remedies. You can call them to inform them of issues they are trying to evaluate and giving them content you have created for that specific issue.
Consideration Phase: Leads in the Consideration Phase have recognized their troubles and are looking for solutions. It is important to keep in mind that leads in this phase are still not looking for certain services or products. Instead, they are looking for options and trying to choose which one they need. Leads in this phase are energetic on their buyer’s journey. They’ve shown this by taking a trackable action online, like opening up a Lead Nurturing Email or downloading premium content. You could have an exploratory conversation with the potential customer to get a better idea of their objectives, obstacles, and remedies. With the information you get from these conversations, you could give the potential customers information they might not be able to find online to build trust with them.
Decision Phase: This is the phase where your leads have identified their needs and are looking for the best service. They are currently investigating specific Healthcare Robotics options based on what they have found. This phase is where you could discover and find out their specific obstacles and craft conversations on how your services could help them. Your potential customers aren’t there to learn about basic advantages, they’ve already don’t that online. Make your proposal targeted, highlighting some factors your leads could find interesting and highlight how your Healthcare Robotics firm’s remedies are far better compared to your competitors.
Better understanding of your prospect’s Buyer’s Journey is essential for making customized, customer-centered methods for all of your leads in a way that is unique.
Focus on being the solution
Understanding the Buyer’s Journey could help you focus in on your ideal customers. Outlining the differences in their difficulties, duties, and goals are critical in preparing how to communicate your service to them. This sort of buyer account is called a Buyer Persona.
Let’s say your Buyer Persona “Private Practitioner Peter” is thinking about getting a practice management software program. Your persona’s primary concerns are probably to save time, be more effective, and get more done. So, it wouldn’t matter if your software had an eye-catching interface or great fonts. When crafting your sales pitch, blogs, or infographics, don’t spend a lot of time talking about the functions of your service or product. Instead, consider your prospect’s issues and how your service could resolve it and craft your content around that. Think about marketing from top to bottom, from the customer to the service, rather than vice versa.
Developing evergreen content based on traditional prospect discomforts will help you be a useful source to your key personas. Regularly creating blog posts, infographics, ebooks, and more will help build trust and provide you with more methods to engage potential customers.
Send out lead nurturing emails
You know it’s important to keep your leads engaged, whether they have just given their contact information on your site or have been on your email list for some time. To effectively engage your leads, you could send out Lead Nurturing Emails that are personalized for your Buyer Personas. These emails contain content, like relevant blogs or videos, that your potential customers might find helpful. It’s crucial that you write engaging subject lines that will capture their attention and entice them to open the email. Remember to use calls-to-actions to get them to click and discover more.
Use case studies
No matter how much information you give, potential customers will still want some sort of proof that your product or service works. Case studies are a great way to confirm the return on investment (ROI) for your product or service for your potential buyers. Demonstrate how your Healthcare Robotics company products helped a business in your prospect’s industry get the results they wanted. When you win your customer’s trust, making the sale will be easy.
Don’t change premium pricing
Many leads are not actually worried about the costs of your products and services. What they really want to know is the value you offer and the end results you will get from the products or services. If you decrease your prices, potential customers might not take you as seriously. As a result, keep your prices and validate that your Healthcare Robotics services are useful. This is especially important when you are marketing premium remedies that come with a considerable investment from your customer’s end.
Meet decision makers in person
You know how to leverage content, strategically email, and make phone call strategies work to connect with prospective clients. However, think about making the initiative to meet them face-to-face in addition to your calls and emails to develop individual connections with your leads and boost your chance of making more sales. If you need to drive a few hours or even take a plane to get there, do your best to have an in-person meeting with decision makers.
The final thought
For the longest time, salespeople have been the main resource of information that leads had for making their buying choices. However, in this day and age, there’s not a single item of information that can’t be found online with their own research. This is where the Inbound Sales Methodology comes in. As we have laid out, an Inbound sales representative not only offers helpful information on leads’ demands, but can also make recommendations for each lead on an individual basis.
It can be hard to do this all alone. Responsify works with Healthcare Robotics sales and business development pros to offer strategy, support, and help carrying out these tasks. By collaborating, we aid marketing and salespeople tactically draw in brand-new site visitors, convert them to qualified leads, and then satisfied consumers.
We’ve helped lots of sales pros integrate Inbound into their existing detailed sales procedures. Do not hesitate to schedule your free strategy session to help you examine your methods and close even more sales.