Scaling medical device companies sales growth is no simple job. You need the ideal ‘individuals’ to develop your solution, market it, and sell it. After that, you need the best ‘process’ to take a business to real and sustainable growth. After B2B companies play out the standard strategies of getting brand-new clients via references, collaborations, buying lists, going to trade shows, blasting self-promotional e-mails, etc., they innovative means by which to grow. Marketing solutions to people in health systems or healthcare providers are no exception.
That’s where a brand-new process of drawing in suitable clients comes into play. This process is known as ‘Inbound‘ and applies to both marketing and sales (or ‘smarketing’).
A growing number of businesses from different industries are starting to include the Inbound approach as a component of their entire marketing and sales strategies. According to a recent State of Inbound Report by Hubspot, firms are three times more likely to see a more significant ROI on Inbound campaigns as opposed to traditional marketing and sales techniques. Inbound strategies have numerous benefits consisting of:
Increasing brand name recognition
Being less expensive than conventional approaches such as advertisements, cold-calling, exhibition, and so on
Enables you to construct resilient relationships with consumers by frequently offering pointers and insights on relevant subjects
Produces high-quality web traffic and leads
Develops integrity and trust with leads
Here are four B2B firm that scaled their growth using Inbound medical device companies sales growth strategies:
Flex-A-Seal is a firm that makes and produces mechanical seals for commercial pumps.
When the employees at Flex-A-Seal recognized that they weren’t bringing in adequate traffic to their website, they partnered with an Inbound firm to try a different method of marketing. The firm remodeled the Flex-A-Seal’s website and optimized it for online search engine using related keyword phrases. The site placed first on the search results page for targeted keywords and natural traffic to the website increased by more than 95%. The Inbound agency also created cost-free pointer sheets that site visitors to Flex-A-Seal’s website could download and install in return for their call details. This strategy generated more than 50 qualified leads in four months.
Flex-A-Seal also had a factory in Brazil and wanted to increase their sales in the South American market. The Inbound firm produced flexaseal.mx, a microsite targeted at Spanish speakers. This produced numerous leads throughout various Latin American nations and improved Flex-A-Seal’s sales by an impressive 400%.
Besides concentrating on their website, Flex-A-Seal wanted to generate even more leads using social media platforms. The Inbound firm developed a LinkedIn account for the business and trained key execs and sales representatives on prospecting and engagement. As a result, Flex-A-Seal boosted the amount of LinkedIn followers they had by 800% and placed themselves as an authority in the fluid sealing sector!
Bell Performance is a leading maker of oil and fuel additives.
Initially, the firm did not have a website that they could make use of to generate leads online. Because they wanted to produce even more brand name recognition, the very first step was to develop a professional website. To start this venture, Bell Performance looked for the services of an Inbound firm. The firm helped Bell Performance to recognize their buyer personas and create a personalized website with content that targeted their ideal buyers. This first improvement increased their natural website traffic by 700% in one year!
The Inbound firm also developed landing web pages with the objective of catching website site visitors’ contact info. Various deals were advertised through social media and email marketing that targeted their ideal buyers. This caused an increase in the firm’s lead generation by 1400% within only two years.
By using Inbound strategies, Bell Performance was able to close 600 brand-new on-line sales in the first year of the website. In the 2nd year, the number of online sales increased by 80%!
HUI Manufacturing is a business that focuses on sheet steel construction of clinical carts and commercial items.
This firm had formerly made use of pay-per-click (PPC) advertising and marketing to create leads and wanted to look for other ways of drawing in natural web traffic. They decided to ask an Inbound company for support. This firm allowed HUI Manufacturing to develop the Medical Carts blog and developed a 6-month content routine with blog posts that were relevant to the prospects’ requirements. They also developed long-form content such as cheat sheets, books, and extensive guides that called for visitors to provide their contact details before downloading and installing. This content was advertised primarily with targeted LinkedIn groups.
The outcome was a 68% boost in natural web traffic and a 115% increase in web traffic from LinkedIn alone. Website lead conversions were additionally increased by about 150%. In the first eleven months, the total brand-new sales produced using Inbound techniques resulted in a few million more in revenue for the company!
Corrugated Metals is a business that provides steel corrugating product or services for the protection, transportation, equipment, and construction industries.
This firm had battled to attract quality leads and increase their sales revenue. To overcome this issue, they decided to work with an Inbound company to help reach their professional goals. The first step was to upgrade the whole firm’s website and create a responsive style that displayed well on mobile phones and computers. After that, the inbound company generated blog content on topics like ‘energy efficient building materials’ to bring in natural organic traffic with key phrases optimized for search engines. This content was advertised through various social media channels to have even more people to visit the Corrugated Metals’ website.
With this marketing project, Corrugated Metals experienced a 198% increase in internet website traffic and a 285% increase in the number of leads!
The Bottom Line
The world is changing quickly, and it is vital that your business can always remain relevant to the needs of the customers. Modern buyers will not wholly disregard traditional and general content, but they will undoubtedly value academic, relevant content generated through the use of ‘Inbound’ strategies. It’s time to put your customers first so that you can stand out to leads and boost your revenue!
As Inbound experts, Responsify has aided numerous marketing experts and sales teams in integrating Inbound into their lead generation and nurturing procedures. Do not hesitate to schedule your free strategy session now. We can help you to examine your assets and give you ideas and insights on how you can scale your medical device firm!