Marketing Strategies of EdTech Companies to Increase Conversion Rates

So you’ve gotten people to your Education Technology (EdTech) firm’s website, but not nearly enough of them are taking actions to make them qualified leads. Don’t sweat it! This is typical, and there are ways you can deal with the problem.

A conversion takes place on your business’s website when a visitor takes a requested action. This might be asking for a demonstration, registering for your newsletter, or buying a product. A site’s conversion rate describes the percent of site visitors that take the requested action after seeing your website. For example, if 500 individuals look at your site, and only ten enroll in your e-newsletters, your conversion rate is 2%.

Below are some marketing strategies of EdTech companies to help you implement your conversion price optimization (CRO):

 

1. Understand Conversion Metrics

When it concerns boosting conversion, below are a few of the critical metrics to track:

    • Bounce Rate— The portion of site visitors that go to a page on your site and leave right away. A high bounce rate is a sign that individuals are not finding what they desire. If you find your bounce rate to be high, you might have to take action.
    • Average Time on Site— These statistics suggest the typical amount of time individuals are spending discovering what your site has to offer. High average time on site indicates that your content is appealing.
    • Average Page Views— These statistics reveal the average number of visitors visit before leaving your site. If your content is engaging, site visitors will undoubtedly wish to see more of your content, hence resulting in a higher average page view count.

 

2. Place Text CTAs into Your Blog Posts

Most website owners put call-to-action (CTA) buttons at the end of their articles. While this might be reliable, some people will just outright ignore those buttons as they read your content. Numerous merely glance at the blog post then leave. Including text-based CTAs within your content will help you cater to those that just ignore CTA buttons. Text CTAs are recognized to produce even more engagement compared to button CTAs anyways.

3. Improve Your Email Subject Lines

The subject line is one of the most crucial aspects of your email. A well-created heading will undoubtedly getting the attention of clients and compel your readers to open the email. If the subject line is generic or dull, clients will neglect the email or mark it as spam.

There are various strategies you could make use of to enhance your e-mails. For example, individualizing e-mails has confirmed to raise open rates dramatically. Ensure the subject line offers customers a clear suggestion of what they’ll discover when they open your email. Stay clear of conventional and uninteresting headings such as ‘Newsletter Edition VI.’ A HubSpot study found that e-mails that had the recipient’s name in the title fared much better compared to those that did not.

4. Use Multimedia Content

People learn in all sorts of different manners. While some would not mind reading lengthy posts, others would prefer to get information in a visual manner. To boost your conversion rate, ensure the presentation of your content satisfies all types of learners. As an example, white papers and case studies would fare well with individuals that are analytic. Aesthetic learners would undoubtedly favor learning from infographics, video clips, and computer animations. Take the time to identify your buyer personas and generate targeted content that will appeal to them.

 

5. Optimize Well-Performing Blog Posts

Technology Client recommend that having a blog as a component of your site enhances your opportunities of ranking on internet search engines by a massive 434%! Nonetheless, the efficiency of each of your articles will undoubtedly differ. Search for the post that has the high conversion rate and optimize it. Include more relevant keywords to the title and to the content itself. This will undoubtedly allow you to rank much higher on search engines, driving even more web traffic to the page. Update the content with brand-new info to keep it fresh and relevant. And do not forget to advertise this quality content on your social media platforms and online communities!

You also need to determine which posts have high volumes of web traffic, but a lousy conversion rate. This may be an indicator that your content is not well-aligned with the offer you are advertising. It might also imply that the call-to-action you are using in your content is unclear. Take the time to make the essential modifications to your content to make sure your conversion rates are high!

6. Examine Your Landing Pages

The landing page is a critical aspect of any marketing strategies of EdTech companies. This is the page where your site visitors are transformed to leads, and those leads are likely to become buyers. To optimize your landing web pages as much as possible, you should consider running A/B examinations on them. Begin by examining various headline formulas to see which one draws in the most website traffic to your page. You could also re-evaluate your call-to-action buttons, the background colors of your page and the images that you use. Be sure that when you are testing different layouts and different element orientations, that you only run one examination at time to observe clear results.

 

7. Enable Chat Messaging

After site visitors read the content on your landing web pages, they may still have some inquiries about your offer. If they do not get answers to their questions quickly, they are most likely to turn to your competitors. Introducing messaging capability to your page allows you to respond to customer inquiries in real time, which increases the possibilities of conversions.

The Final Word

The strategies detailed above for raising conversion rates are just a few elements from a collection of marketing strategies of EdTech companies called Inbound Marketing. Your Education Technology (EdTech) firm could make use of Inbound to bring in brand-new site visitors to your website, convert them into qualified leads, and nurture leads into becoming long-term, loyal customers!

It can be challenging to tackle all of these strategies without a little help! We here at Responsify companion with Education Technology (EdTech) online marketers to offer strategy, support, assistance in carrying out a competent Inbound Strategy. By collaborating, we help marketing professionals to purposefully draw in brand-new site visitors, convert them into qualified leads, and ultimately pleased clients.

We’ve counseled many marketing pros on laying out and applying Inbound Marketing Methodology for their firms. You could book a free strategy session now to help you assess your possessions and break out understandings and suggestions on how you can increase your business’s conversion rate!

Let's talk about your lead generation.
Get a free assessment
We’d love to understand your challenges and help you explore new opportunities.
What to expect:
  • A 30-minute phone conversation
  • An evaluation of your website
  • Suggestions for improvements
What NOT to expect:
  • An aggressive salesperson
  • A canned sales pitch
  • An uninvited follow-up phone call
Get valuable feedback and learn more about how we may be able to help!