The most important step in transforming leads into clients is getting them to your Learning Management System (LMS) website. But will all the different websites out there, getting the best traffic to your site isn’t always an easy task. Making your site visible and engaging takes a lot of preparation, effort, and determination.
Here are some great ways to help you bring in new site visitors and boost your web traffic:
1. Create quality content that Learning Management System (LMS) leads are seeking
It might take some time, but content creation is one of the most effective ways to draw in web traffic to your Learning Management System site. Research by the Content Marketing Institute found that 80% of buyers like to obtain info using academic content instead of ads. Consistently updating your website with new content will help improve your presence online, making it easier for new companies and educational outlets to find you. If the content is valuable and relevant, people will view your website as a reliable source of information. This will ultimately help you bring in more prospective customers. You could produce a variety of content, like blog posts, infographics, videos, case studies, and reports.
2. Use appropriate key phrases so your audience can find your content on Google
To optimize your content’s performance, you should include popular keywords and phrases that your target market uses when searching online. Enhancing your content with relevant keywords will make it easier for people to find your site. SEMrush, SERPs, Moz, and Google Keyword Planner are a few tools that could help with keyword research before you craft your content. It’s a good idea to choose long-tail phrases and keywords that don’t have much competition. For example, “patient engagement” is probably very competitive, and expensive ($16.34 each click Google Ads). Instead, use a specific keyword phrase, like “how to engage clients” ($0 each click Google Ads at the time this article was created).
3. Use email automation
Engaging individuals takes more than just sending them random emails about the company, its features, and advantages. Instead, you should strategically share content with your audiences using topics that cover their difficulties, objectives, and duties that relate to your service or product. To collect email addresses, you could set up a signup on your website, blog, or social media accounts. It would be helpful to include a personal privacy guarantee. Once you build your email list, send regular e-newsletters updating your clients on the most important information from your industry. Include a clear call-to-action in your email to keep site visitors returning. There are many email marketing services that could make your job much easier, like AWeber, MailChimp, GetResponse, and MailJet. It’s best to use a system that incorporates an effective CRM, like Hubspot, to maintain your contact information and allow you to establish triggering and provide appropriate content.
4. Using responsive web design for a better visitor experience
Research has found that 52% of smart device customers get health-related details using their mobile phones. For that reason, it is important to guarantee that your site is mobile friendly, no matter what device is being used. A responsive site will not only bring in more site visitors, it will also increase your search engine position, making Google happy and driving more traffic to your site.
5. Take advantage of social media
Whether your target market is full of companies or educational institutions, social media is an effective method for engaging possible customers and bringing in more traffic to your site. On the B2C side of Learning Management System, according to The Spark Report, 41% of individuals claim that social media affects their selection of a clinical center, healthcare facility, or medical professional. On the B2B side of Learning Management System, Roper Public Affairs found out that “80% of B2B decision-makers like to obtain details from a collection of posts rather than advertisements,” and social media is a great avenue to share content with them. Be sure to develop a business account on all networks, like Facebook, Twitter, Google+, and LinkedIn. Once you start adding and following leads, take time to engage with them. You could motivate your followers to go to your site by sharing photos, videos, and posts. Commenting and sharing is also a good idea. Be quick to react to individual messages tweets.
6. Obtain high-quality backlinks
Getting backlinks is a great way to boost your site’s position on Google. The number of sites linking back to your page will help you immensely. The more reliable the site, the higher your site will be placed. One of the best ways of structuring backlinks is by adding visitor blog posts to various other websites in your sector. You may ask for authors to consider you in their short articles and add a link to your site. Local publications are also a great resource for backlinks.
7. Obtain many testimonials
Before they pick a Learning Management System option, many B2B buyers look online for reviews and testimonials. If there are no testimonials of your company, potential customers are more likely to look at other options. As a result, one of the best ways to bring in web traffic is by getting favorable testimonials on reliable sites like Google+, Yelp, YellowBot, and ezlocal. Include links to your site, which potential customers can click to look at your testimonial pages. You can ask email subscribers to click a link and leave a review. Be sure the evaluation process is as quick and brief as possible.
The bottom line
Successfully bringing in new site visitors to your Learning Management System (LMS) website can take some dedicated work. The actions laid out above belong to a bigger technique called Inbound Marketing. Inbound Marketing emphasizes the significance of having valuable content for your website visitors. This method could be integrated along with your various other marketing techniques as components of your “marketing mix.” Content can then be used to keep customers engaged.
It can be hard to do all of this alone, though. We at Responsify work with Learning Management System (LMS) online marketers to offer strategy, support, and help in applying these tasks, so they could tactically and constantly draw in brand-new website visitors, convert them to qualified leads, and then pleased clients.
We’ve helped numerous marketing professionals take their initiatives to the next level with Inbound Marketing Strategies. Do not hesitate to request your free strategy session today and get help finding new ideas to take your business to the next level.