Do you wonder who is looking at your Healthcare Robotics firm website? If you knew, you would be able to identify if they were a potential customer so your sales team could engage them and close even more sales. Right? You aren’t the only one who wants this. But the reality is that the majority of Healthcare Robotics online marketers aren’t sure who is looking at their website.
Tools like Google Analytics help you identify how many people are looking at your Healthcare Robotics website, it doesn’t tell you the identifications of the site visitors or their IP addresses. Google does this to protect the privacy of site visitors, but it’s not so helpful for marketing pros using the tool. Luckily, there are many other tools that you can use to get more information about your site visitors, including how they found your site, what they look at, and how often they visit.
Beyond tools, there are useful methods to encourage your site visitors to give information about themselves on your website (and this goes beyond just “get demo” buttons).
Whether your target market includes C-Suite Executives or Directors in hospitals and health systems, knowing their activity early in the sales journey will help you create better leads and close more sales.
Below are a few of the strategies and tools to use to identify who is looking at your Healthcare Robotics website:
Ask yourself the following questions:
What is the size, reach, and popularity of our Healthcare Robotics business’s website?
How interesting is it?
What premium content has been created to bring in new site visitors?
What incentive does the website give to new visitors?
You need to know who is interested in what you’re offering and then supply value to your ideal customers. By producing strategic content to bring in new site visitors and get them to click a call-to-action to download premium content (ebooks, reports, how-to guides, calculators, etc), you are creating a process to record the identification and level of enthusiasm of viewers of your site.
This method is called Inbound Marketing. Before you start using tools to help you, you need a good Inbound Strategy, and then content to engage your site visitors to convert them into qualified leads.
The right content, with the best SEO, combined with effective tools, will give you the chance to learn even more about your site visitors and qualify them for your sales team.
One of the best and full-featured tools for marketing experts in HubSpot. HubSpot Marketing Free is a great tool to help you discover more about your leads before they fill out any forms. Hubspot’s Prospects Tool permits marketing professionals to see the IP and business of confidential site visitors. They have functions that additionally permit you to catch individual information by informing you when a visitor shares their email, to immediately understand who they are, where they came from, what web pages they went to on your site, and also where they work. This will help you better understand which items of content are bringing in the most traffic and you can concentrate your efforts on those. When the lead comes back to your site, the monitoring will pick up where it left off. By doing this, you will be able to identify what the prospect wants.
Kickfire used identity recognition technology to find out what businesses are looking at your website. This will give you comprehensive information regarding the business, allowing you to connect to potential customers early in the purchasing cycle. Kickfire allows you to keep track of site visitors by their username, email address, revenue, sector, or other identifiers. This tool also has a lead scoring system that allows you to recognize very qualified leads.
Leadfeeder is an internet application that helps you track the activity of leads on your site. You could integrate it with popular CRMs such as Zoho, Salesforce, and Pipedrive. As soon as linked, Leadfeeder will provide information to your CRM revealing just what your leads are doing on your site. Leadfeeder could likewise be integrated with Google Analytics to disclose the identifications of individuals that are seeing your website. One of the best parts of this tool is its automatic reporting. Your leads information will be sent instantly to your email and CRM. This means you will have the information you need, when you need it. Leadfeeder additionally has a lead scoring attribute that permits you to recognize qualified leads.
IP monitoring devices
Anytime a prospect checks out your website, their IP address is recorded on your server. The IP address could give you a lot of information. For example, you can use IP2Location to find the place of the visitor’s web search. You can also use IP Checking and Who Is to do a “whois” search to see the IP address. If your site gets a lot of visitors from the same company, each browse will be tracked independently by time and date.
Keep in mind, though, that these IP lookup options are not foolproof. Your site visitors could use common tools to camouflage their identity. The bright side is that many CRMs have functions that allow you to filter results.
Once you have identified your site visitors, it’s important to keep them engaged with useful content, and connect with them to ask what they think about the content and offer more information, or send a Lead Nurturing Email. Here is an example of a message your sales team can use when connecting with a potential customer: Right here is an instance of a message your sales group might make use of when involving a determined prospect:
“Hello there [Name],
I see that you downloaded and installed [Premium Content Offer Title]
Did you find it helpful?
I thought you’d also like this:
[Title of a Helpful and Related Blog Post]
I’m happy to take time to talk through any other information and resources that you might find helpful.
Would it be useful to go over [Relevant Topic] on a quick telephone call?”
Many leads will happy that you recognized they saw your site and took the time to help them more.
Both significant takeaways of this blog post both start with the letter “T.” Carrying out the very best Technique like Inbound Marketing to give complete strangers motivation to find your site when looking online, coupled with leveraging the very best Tools for transforming and recording leads (Hubspot), will certainly help you draw in and expose your perfect site visitors and master lead-generation!
It could be extremely tough to do all this alone. We at Responsify work with Healthcare Robotics online marketers to offer strategy, support, and help in executing these tasks. By collaborating, we help online marketers purposefully draw in brand-new website visitors, convert them to qualified leads and pleased clients.
We’ve helped lots of marketing pros integrate the Inbound Marketing Methodology right into their existing marketing mix. If you want to talk about methods to help your Healthcare Robotics business turn even more of its site visitors to create qualified leads, don’t hesitate to ask for a complimentary strategy session. We’d be happy to help you better understand your current methods and make them even better!