It’s no easy task to engage decision makers in hospitals and health systems. These high-powered execs, supervisors, and managers are busier now than ever before. This makes marketing a Healthcare Robotics business hard. These days, along with all their work duties, leads are flooded with emails, ads, and calls that interrupt their day. This means it’s very important to help your potential customers when they have the time instead of sending arbitrary messages.
A new type of marketing called Inbound Marketing outlines an approach, not a collection of methods, to be helpful to leads throughout their whole buyer’s journey from not knowing they have a problem (understanding phase), to recognizing they have a problem and looking for a remedy (consideration phase), to making the final choice (decision phase).
Below are some ways to engage new Healthcare Robotics potential customers:
1. Offer informative and engaging blog content
“Content is King.” According to research by Roper Public Affairs, 80% of B2B decision-makers prefer to get information from articles rather than advertisements. A HubSpot study found that firms that blog regularly produce 4.5x more leads compared to those that do not. Engage leads by providing regular content that solves their problems. Do not make the posts about your business’s advantages or turn it into a sales pitch. People will just assume you are out for the sale. One of the best ways to keep potential customers involved is by offering research and practical solutions to their troubles. You could also motivate consumers to add visitor blogs or success stories. This will raise the possibilities that your blogs get shared. Produce a custom-made Inbound Strategy to be sure the content will be useful to your leads.
2. Encourage Blog Comments and Social Media Feedback
Giving great content is only the beginning. You want to get a response from your target market. One of the best ways of doing this is by asking questions at the end of your blogs and social media posts. When people leave remarks, thank them for reaching out and provide them with an answer. This will help develop your reputation and keep clients coming back. From time to time, you may get spam comments that are not associated with your article. Take some time to weed them out.
3. Host Google Hangouts or Webinars
People like things that are visual, so you should make use of tools like Google Hangout or Webinars to connect with your customers in real time. They help develop a connection between you and your customers using voice and video. Graphics, slides, and live videos make it easy to share your content. At the end of the Google Hangout or Webinar, you could have a Q&A session to answer any concerns. This will help build a better connection than just a blog post.
4. Create a Group or Community
One of the best ways to get new customers involved is in online communities or forums. Your customers could get access to a members-only group. The members of the group could connect with each other and talk about topics pertaining to Healthcare Robotics. Use these forums to share valuable content that is not easily found by the general public. You could also offer special rates and prices cuts to the members. Becoming part of such a group will make your clients feel special and will boost the chances of a repeat purchase.
5. Co-Create with Existing Customers
If you want to introduce a new Healthcare Robotics product, enhance your website, or create an ebook, ask your customers for ideas. Depending on the situation, getting clients involved in the decision making can be a great chance to up their commitment. At the end of the process, they will feel excited that they got to take part. You could also hold contests for your clients and offer incentives to those whose suggestions were selected. The incentive could be a giveaway, price cut, or special mention on your site.
6. Celebrate Together
Celebrating big events with your customers is a great way to build stronger connections. A landmark could be anything from winning an award to getting a certain number of Facebook followers. Share the news with your email list and social media followers to make them feel like they were part of the success. You could also thank them by offering special rates. It is a good idea to also acknowledge the successes of your clients, and showcase them when you can.
7. Monitor Social Media
Social media is one of the best places to engage in conversations about your industry. Consider the topics that are getting the most comments, shares, and likes. This will give you a good idea on what to talk about in your blogs. You can also participate in discussions by liking them or sharing your own comments. This will position you as an authority and improve your trust with customers.
8. Build a List of Leads and Nurture Them
Email marketing is a great way to nurture B2B customer relationships. According to HubSpot, 86% of people in business prefer to use email for interactions. Sending out value-packed Lead Nurturing Emails will help keep them interested and keep your brand name at the top of their minds. You could update them on current market events, new subjects, and share content from your blog. This will help nurture them along the Buyer’s Journey. A regular newsletter would be a great way to keep them involved.
The bottom line
Involving brand-new potential customers is a key to boosting your brand name recognition and producing even more qualified leads, so your sales group can turn them into customers. Making use of the tips above to engage with prospective leads could be planned with a well-crafted Inbound Marketing Strategy.
It could be extremely difficult to do this alone. We here at Responsify work with Healthcare Robotics online marketers to offer strategy, support, and help in carrying out these tasks. By collaborating, we help marketing professionals purposefully bring in brand-new website visitors, convert them to qualified leads, and then turn them into happy customers.
We’ve helped several marketing pros lay out and apply customer engagement strategies. Do not hesitate to ask for a free strategy session to help you examine your strategies and get tips on how to make them even better.