So people are looking at your Healthcare Robotics website, but not enough of them are turning into qualified leads. Don’t sweat it. This is very common, and there are ways to fix it.
A conversion happens on your site when a visitor takes a preferred action. This could be asking for a demo, joining an email list, or buying. The conversion rate is the percent of visitors who take the preferred action after seeing your site. For example, if 500 individuals see your site and ten enroll in newsletters, your conversion rate is 2%.
Here are some suggestions to help you apply your conversion price optimization (CRO):.
1. Understand Conversion Metrics
There are several metrics to track for conversions:
Bounce Rate: The percent of site visitors that go to a page on your site and leave right away. A high bounce rate is a sign that people are not finding what they are looking for. If you find your bounce rate is high, you need to take action.
Average time on site: This stat shows the typical time people are spending on your site. A high time on site means that your content is very interesting.
Average page views: This reveals the typical number of web pages your visitors look at before leaving your site. If your content is engaging, visitors will want to see more of your content, leading to higher page views.
2. Place Text CTAs in Your Blog Posts
A lot of website owners put calls-to-action (CTA) buttons at the end of their posts. This can be efficient, but some people will overlook the buttons as they review the content. Lots just glance at the blog posts and might not read the whole thing. It’s a good idea to put in text-based CTAs in your content. Text CTAs are found to produce even more engagement compared to CTA buttons.
3. Enhance Your Email Subject Lines
The subject line is a critical part of your email. A well-composed subject will grab the attention of clients and entice them to open the email. If the subject line is boring, clients might not open the email, or could mark it as spam. There are many strategies to use to enhance your emails. For example, customizing emails has been found to boost open rates considerably. Make sure subject lines give a clear idea of what readers can expect in your email. Don’t use common subjects like “Newsletter #5.” A HubSpot study found that emails that had the recipient’s name in the subject generated far more opens than those that did not.
4. Use Multimedia Content
People like to learn in different ways. While some don’t mind reading a lengthy article, others prefer to look at something visual. To boost your conversion rates, make sure your content accommodates all learners. For example, white papers and case studies will work well for those who are analytic. Visual learners might like infographics, videos, and animations. Take some time to understand your buyer personas and produce targeted content to engage them.
5. Enhance High-Performing Blog Posts
Tech Client found that having a blog on your site enhances your possibilities of being placed on search engines by 434%! But, the performance of your blog posts will vary. Try to find the posts with the highest conversion rates and enhance them. Include relevant keywords in the title and content. This will help you rank better in search engines, driving more traffic to your page. Update the content with new details to keep it fresh and new. Do not forget to post it on social media and online.
You also need to figure out the posts that have low conversion rates. This can be an indicator that your content is not well-aligned with the offer you are advertising. It can also imply that the call-to-action is unclear. Take time to make the necessary changes that will boost conversion rates.
6. Examine Your Landing Pages
The landing page is a vital component in any type of marketing strategy. This is the page where your site visitors are transformed to leads, and then eventually buyers. To get the most from your landing pages, you should run A/B tests. Try out various headlines to see which one draws in the most traffic. You could also test calls-to-action buttons, colors on your site, and photos. Make sure to just run one test at a time to prevent overlapping outcomes.
7. Enable Chat
Once site visitors take in the content on your landing page, they might have some questions about your offer. If they don’t get an answer right away, they could head to your competition. Include a way to chat with customers in real time to raise the opportunities of conversions.
The Final Word
The strategies above to boost conversion rates are just a few parts of the marketing method called Inbound Marketing. This technique focuses on effective content to attract new visitors to your site and turn them into leads. Your Healthcare Robotics company could use Inbound to bring in new site visitors, convert them into qualified leads, and nurture them into happy customers.
It could be hard to do this all alone. Responsify works with Healthcare Robotics online marketers to offer strategy, support, as well as aid in applying these tasks. By teaming up, we help marketing professionals purposefully draw in brand-new website site visitors, convert them to qualified leads and delighted consumers.
We’ve collaborated with countless marketing pros to help them apply Inbound Marketing Methodology for their business. You could book a totally free strategy session to help you apply these methods to your own company.