The marketing and sales methods of the past don’t quite cut it these days. Today’s buyers are savvier than ever. You can’t just invite them to trade shows or send them a generic message to get their attention. Instead, everyone is browsing the internet to find the information they need instead of relying on advertisements or generalized sales pitches. This is true for buyers in practices, clinics, hospitals, and health systems. This article provides some of the best tactics to help you increase your health administration software market share.
A Hubspot study found that 92.7% of businesses that use Inbound strategies created a lot more leads compared to those that use standard marketing and sales procedures.
Knowing that, it’s clear that the best way to get the attention of today’s buyers to give them useful content that is of value to them.
This marketing and sales method, jointly called Inbound Methodology, will lead to more sales and improve your health administration software market share.
Here are some great ways to boost your health administration software market share using Inbound Methodology:
Identify your perfect buyers
It’s not necessary to talk to each and every person to increase your health administration software market share. Instead, you need to bring in people who are likely to be interested in your Clinical Administration and Backend software products or services. To find these people, create Buyer Personas. Buyer Personas are imaginary personalities that represent your perfect consumers, and you can define them by collaborating with your marketing and sales teams.
- Define what markets you serve
- Pick one to focus on that is likely to bring in the most
- Define the company attributes for that market
- Outline the ideal people in those companies, like the decision makers and influencers.
Do that by asking:
- What are their positions?
- What are their goals and challenges?
- What would stop them from buying?
- What motivates them to buy?
- How do they make buying decisions?
- Where and how do they get their information?
Give your Personas names that easily describe them (“Hospital Administrator Aidan,” “Private Practitioner Peter,” etc) after you have answered those questions.
Calling your personalities so every person could conveniently describe them (‘ Hospital
You want to align your marketing and sales content to the needs of your optimal buyers to help you get even more qualified leads and improve your sales and revenue.
Enhance content for various devices
The Mobile Marketing Association found that smartphones play a critical role in each phase of the buyer’s journey as people can use them to get information in one quick tap. You don’t know if your audience is looking at your content from a computer, tablet, or smartphone. Because of this, make sure that it is enhanced to work on all types of devices. The size of your CTA buttons and content fonts, along with your web design are all things to consider when optimizing for different devices. Your emails should also be optimized for computer and smartphone.
Incorporate social media ad campaigns
Social media advertising and marketing is an efficient and cost-effective way to get more followers quickly. With just a few dollars every day, you can reach hundreds of targeted leads around the world, just by using networks like Facebook or LinkedIn. To get the most out of it, make your social media ads informative, as most viewers won’t have the time to “learn more” for additional information. Don’t use jargon that makes the ad too complicated and make sure the ad makes you stand out in the Clinical Administration and Backend software sector. Consider using emojis, GIFs, or videos to engage your followers. Split test to see what types of ads work best for your business.
Nurture your leads with individualized emails
Mass emails can be frustrating, but if you do them right, e-newsletters are a great way to nurture leads until they turn into customers. Giving your potential clients helpful content allows you to engage with them and develop trust. To boost your click-through rates, customize your subject lines with your prospect’s name and other words that might interest them. Don’t use these emails to sell your products or services– you don’t want to turn your list away. Instead, give informational content that will help your target market with their buying decisions.
Take advantage of case studies
Before they make any buying decision, customers will probably want some evidence that your Clinical Administration and Backend software product and services will meet their needs. Use case studies to outline stories from existing customers that were happy with what you had to offer. Match the consumers in the case study with the buyer persona of the prospect. This will make it easier for the prospect to identify with the study and the stories. A case study should talk about your customer’s needs and goals and how you can help them. Use real numbers to reveal exactly what can be accomplished. For example, you can say that Private Practitioner Peter had As an example, you can claim that Private Practitioner Peter had 50% more meetings in his office in the last six months once he started using your Clinical Administration and Backend software solution in his company. Repurpose your case studies into other content like infographics, YouTube videos, or podcasts to help a variety of prospects.
Make your calls-to-action effective
A call-to-action (CTA) is a graphic or message that is used to get your site visitor to take a desired action. Produce a sense of urgency that gets visitors to act quickly, like “Try our system today” or “Click now.” Make sure the CTA tells leads exactly what you want them to do. Make the colors of the CTA differ from the page to grab their attention. Use a photo of someone looking at the CTA to pull their focus. A well-designed CTA can dramatically increase your conversion rates.
Take advantage of video content
A lot of people like to watch videos more than reading an article. Video marketing could help you engage a large part of your audience more effectively than blogs, reports, whitepapers, or ebooks. Make sure the videos are informative and not sales pitches. Include stories about how the business got started, how you make your products, and why your employees like working there. This will help build a stronger relationship with your prospects and will help develop trust. Add CTAs like “Follow/like our page” and “Leave us a comment.”
The last word
Enhancing your health administration software market share can take time since it’s hard to identify which areas of the company need to be tweaked. We can confidently say that evaluating your marketing and sales procedures to match the minds of current buyers will be a big help.
We’ve helped countless CEOs and Directors apply Inbound marketing and sales right into their Clinical Administration and Backend software organizations. Do not hesitate to book your free strategy session to get help assessing your processes and to find out how to up your health administration software market share.