The Clinical Administration and Backend software market is a fast-paced world, and consistent health administration software customer acquisition strategies are key to survival. One of the best, and most affordable, methods of getting new customers is through a new technique called “Inbound” marketing and sales. This includes producing and leveraging useful and targeted content to bring in new leads to your website, nurturing them, and turning them into clients. Inbound marketing and sales have been confirmed to create better outcomes than traditional methods like print marketing, tv and radio ads, email blasts, cold-calls, trade shows, and buying lists. According to Hubspot research, 92% of B2B businesses said they get more web traffic and leads using Inbound strategies.
Getting new practice, clinics, hospitals, and health system sales and customers takes effort and commitment, and Inbound techniques can help you engage decision makers and influencers to quicken the process.
Here are some leading health administration software customer acquisition strategies using the Inbound technique:
Identify your target market and strategy
The first step to building compelling health administration software customer acquisition strategies is to identify your optimal customers. Take time to develop “Buyer Personas” (imaginary depictions of your perfect customer) such as “Private Practitioner Peter” or “Medical Director Deitrick.” Do some research to figure out all you can about them. What is their role in their company? What are their objectives? What kind of obstacles do they face at work? How do they make their decisions? Where do they get information from? Having this information on your ideal customers will make it easier to target them with your content. Then, you can establish your personal Inbound strategy, or look for help from specialists. A good strategy includes Buyer Personas, a map of their Buyer’s Journey, a comprehensive SEO keyword study, a content plan, and a plan outlining your social media and lead nurturing.
Regularly generate top quality content
Consistent quality content will help keep your target market engaged and will position you as a specialist in the market. Enhancing your content using keywords will help enhance your search engine rankings and will make it easier to find you online. There are lots of types of content that will help you build compelling health administration software customer acquisition strategies:
- Blogs: Hubspot found that businesses that released 16 blogs every month had nearly 3.5 times more traffic compared to those that released four or fewer blogs each month. Your blogs need to talk about subjects that will help your target market. Develop a blogging calendar and stick to it. If you don’t have the time to produce the blogs, you can hire a freelance writer or partner with another company that works on content development.
- Webinars: A webinar provides you the possibility to share your knowledge with potential customers in an interactive forum. You could also react to questions and concerns in real time at the end of the webinar. To get even more out of it, consider adding an influencer in the market as your guest speaker.
- eBook: Long-form content like ebooks are great for going over topics that you discuss in your blogs, but in more depth. This will help position you as a specialist and will win the trust of your market. You could develop a landing page where site visitors can give their contact information in exchange for the ebook. You can then use those emails to nurture your new leads and turn them into buyers.
- Case studies: Most individuals look for evidence that your product or services have what they need before they make a buying decision. They want to know just how buying from you will help meet their needs. You can develop case studies that illustrate your previous clients’ experience. Talk about how your products and services helped fix their troubles and what outcomes were accomplished. For example, you could state that the customer’s sales grew by 70% in six months.
Use effective calls-to-actions
A call-to-action (CTA) is a button or link that guides visitors what to do next. Site visitors need to know exactly what they will get if they click on the CTA, which will connect them to one of your landing pages. These can be “Download the ebook now” or “Join our newsletter.” CTAs should include a sense of urgency to get the user to take action. Ask your website design team to place your CTA “above the fold” so your visitors can see it without scrolling. You should also make sure that the buttons are big enough and stand out on mobile devices. If your landing page is big, use a second CTA in the middle, and a third at the end.
Create effective landing web pages
Landing pages are often overlooked parts of the customer acquisition process. This is the page where site visitors come after clicking a call-to-action. They can be a contact page, a signup page, or a product page. Make sure your landing page has engaging headlines, social proof, and a good value proposition. It also needs to have good pictures and effective CTAs from your Clinical Administration and Backend software website. A study by Switch Video found that a demo video on your landing page could boost conversions by 10-20%. You could also use screenshots of your content. Use keywords to help bring in more organic web traffic and take away navigation so the visitor has to stay on the page until they take the desired action. Color psychology techniques could also be a great way to engage site visitors.
The last word
Attracting new customers fast can seem tricky when you are low on resources and traditional marketing methods aren’t working. With Inbound marketing and sales, you can establish strategies and execute a long lasting process of consistently getting new people to your site, new leads, and, eventually, customers.
We’ve worked with many CEOs and Managing Directors to include Inbound Methodology into their marketing and sales plans. Do not hesitate to schedule your totally free strategy session. We can help you assess your current process and come up with ways to get you new Clinical Administration and Backend software customers before your competition.