eLearning Platform Marketing Strategy to Increase Site Visitors

A huge goal for any Learning Management System (LMS) marketing professional it to grow the traffic to their company website so they can produce more qualified leads. Nevertheless, beyond creating expensive online marketing campaigns, bringing in site visitors doesn’t just happen instantly. It takes a lot of effort, like using web traffic generation techniques.

Below are a few of the Inbound Marketing Strategies you could use to draw in more site visitors to your Learning Management System (LMS) company site:

1. Blog Regularly

Different people have different obstacles, and they are always looking for solutions. You could find out exactly what your ideal buyers need by looking on social media and relevant discussion forums. Once you have gathered this information, you could create blogs to meet their needs. Use keywords that your optimal clients are using when looking online. Regularly publishing useful and keyword-optimized content will help you draw in even more visitors to your Learning Management System (LMS) business’s website. Doing this will develop you as a specialist in the sector, boosting your brand name recognition.

Along with creating blogs, you can put together long-form content that gives more information, like how-to guides, ebooks, whitepapers, and more. An example is a clear-cut overview by the B2B firm Marketo.

2. Use Long-Tail Keywords

Stay away from common keyword phrases since they are probably overused and very competitive. To improve your search engine position, it’s a good idea to choose long-tail key phrases. For example, rather than using a common phrase like “Learning Management System engagement,” you can use something more targeted like “the best ways to engage individuals.” The latter is more likely to draw in more organic traffic to your site.

3. Get Featured on Review Websites

A Bazaarvoice study revealed that more than 70% of consumers check out internet evaluations when trying to find a service or product. Posting on review websites could be a great way to get even more visitors to your site. These articles are especially useful for targeting individuals that are in the “decision” phase of the buyer’s journey. They are currently contrasting different companies to find out which service or product that will best meet their needs. To find testimonial sites that are in your niche, you can do a Google search for “leading Learning Management System (LMS) firms.” While some are free, others will require a payment. Getting featured on these websites will help your search engine position and make it easier for leads to find you online.

4. Get Published on Online Directories

Getting your site published in online directories is a great way to bring in more traffic to your site. This doesn’t mean that you should be on every Learning Management System directory out there. Search for the ones that pertain to your sector and that have excellent domain name authority. For instance, if you’re located in Illinois, you could Google “Learning Management System firms in Illinois.” The directory sites that come up first are the ones you should check out. Getting your site listed on these sites will create backlinks to your site and help potential customers find you more easily.

5. Compose Guest Blog Posts

A HubSpot record found that 47% of customers checked out multiple pieces of content before they made a buying decision. Find reliable websites in your industry that approve guest blog posts and send them a short post. Pick a topic that your target market will find interesting. Make sure to follow the visitor blog rules to improve your chances of getting published. Make sure to leave your contact and website information in your writer biography. These backlinks will improve your search engine position and bring even more traffic to your site. You could also link to influencers in your blogs. They may find your content and share it with their followers.

6. Comment on blogs

Take time to look at content on other Learning Management System blog sites and leave comments when you can. Keep all of your comments positive; individuals do not like naysayers. Make sure your comments are informative, not a sales pitch. Commenting on posts will lead to even more backlinks to your site, and therefore more site visitors.

7. Get Involved in Industry Forums

Every industry has online discussion forums where people can look up relevant topics. Joining these forums is a great way to get more visitors to your site. Be sure to concentrated on forums that have high engagement. It wouldn’t be helpful to sign up for one that hasn’t had any action in two months. When you sign up with an online forum, be sure to use your brand name. This will boost your brand name recognition as you engage with the users. On these forums, don’t just offer recommendations. Share real-world examples and links to sources that participants would find helpful. This will improve your reputation and bring more traffic to your site.

8. Use Infographics

Research by the Social Media Examiner revealed that 37% of online marketers consider visuals to be the most effective type of content. People have short attention spans. Because of this, it’s a good idea to engage your target market with an infographic instead of a 1,000-word report. Infographics are especially effective with helping people understand complicated information. Beyond your website, you can also put infographics on Pinterest and other networks. Adding infographics will bring in even more site visitors.

9. Get Published on LinkedIn

LinkedIn is one of the most effective social media networks for B2B marketing. You could post long-form industry-specific content on LinkedIn Pulse. Getting published on LinkedIn will help build trust with your target market and drive traffic to your site. You could also share the content on other social media networks.

10. Repurpose Webinars

According to Contently, 60% of marketing professionals repurpose (reuse) their content at least five times in various ways. For example, you could repurpose webinars into a collection of new posts or e-newsletters to bring in even more traffic to your site. The whole webinar could also be turned into an eBook. You could take intriguing quotes from your webinar and use them as social media blog posts.

The Final Word

Producing effective content and attracting the ideal target market are significant parts of Inbound Marketing. Eventually, the site visitors that come to your website will potentially become your qualified leads, and then maybe even your customers.

It could be extremely difficult to do all this alone. We at Responsify companion with Learning Management System (LMS) online marketers to offer strategy, support, and carrying out these tasks. By teaming up, we help marketing experts tactically bring in brand-new site visitors, convert them to qualified leads, and then satisfied customers.

We’ve helped countless marketing pros execute Inbound Marketing Methodology to boost the number of their site visitors. Do not hesitate to ask for a complimentary strategy session to help you assess your current methods and get advice on how to bring in even more people to your site.

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