Finding new sales opportunities is a huge objective for every Education Technology (EdTech) firm. Nonetheless, traditional sales strategies like buying email lists, cold-calling, and giving generic pitches are no longer as effective as they used to be.
Nowadays, with the increase of mobile technology and accessibility to online search engines, potential customers now hold the key to the sales process. People like to research by themselves, and that generally starts with a Google search. According to Roper Public Affairs, 80% of B2B decision-makers prefer to get information from a collection of articles rather than advertisements.
That brings us to a new customer acquisition technique called Inbound Sales that involves drawing in potential customers using customized content so you can develop new sales opportunities.
Below are some wonderful suggestions for producing new sales opportunities for Education Technology (EdTech) firms:
Create instructive content for ideal buyers
People are constantly searching for information that will help fix their issues or address their concerns using the internet. Knowing this, you can start a blog to share helpful content with your target market. According to Hubspot research, B2B firms that published on their blogs more than 11 times every month had nearly 3 times more organic web traffic than those who blogged only once a month. To enhance your search engine position, make sure your blog includes appropriate keywords in the URL, headline, text body, and photo alt messages. To get to a bigger target market, advertise your article on a variety of social media platforms. Make sure to specifically target individuals that fit your buyer persona. When your blogs are shared on social media, they will certainly get to more people and produce even more sales opportunities.
Use compelling offers
‘What is in it for me?’ is the question most site visitors ask themselves when they find themselves on your landing page. Your offer needs to be compelling enough to encourage new site visitors to give their contact info. It’s a good idea to have an offer for each phase of the Buyer’s Journey. Someone in the ‘Awareness phase’ might be interested in an eBook or report that offers new information on a topic from your industry. At the ‘Consideration phase’, whitepapers, webinars, and case studies would be ideal to help your potential customers identify a solution for their problems. Free trials, demo, and price charts are great for the ‘Decision phase’ when your potential customers prepare to make an educated buying decision.
Improve your calls-to-actions (CTAs)
A call-to-action (CTA) is a message to influence action with a clickable button, image, or text link that is developed to encourage website visitors to move onto the next step. To generate new sales for your Education Technology (EdTech) organization, you need to enhance the quality of your CTAs. Make sure all your calls-to-action show up ‘above the fold’ so site visitors can see them without needing to scroll. Be clear on what your CTA is providing. If the offer is a free eBook, say ‘Download our FREE eBook on Education Technology (EdTech) Predictions for 2019’ as opposed to simply ‘Download Now’. The color of your CTA should contrast with your website’s background design, making it stand out. Anytime you write a new post for your blog, find relevant premium content and include a call-to-action at the end of the blog post. Helpful content like webinars, guides, reports, and e-books would be effective.
Enhance your website’s landing pages
The landing page is the page where your potential customers show up when they click a call-to-action. To guarantee your leads that they’re on the ideal page and stop any kind of complication, you must make sure that the heading of the landing page refers the CTA. keep the form of your landing page concise. Most of the times, a name and email address would be enough. Requesting for a lot of information can put off your potential customers. Briefly outline the advantages of the offer in bullet points. You can also present an image of your offer on the landing page. For instance, if the offer is an eBook, report or whitepaper, you can present a screenshot of its cover page. Get rid of all your navigation tabs from the landing page to assist site visitors to concentrate on the offer.
Develop ‘Thank You’ web pages
This is the page that shows up after your potential customers send their information on the landing page. Besides simply stating ‘Thank You’, this page could be helpful in other ways. Share links to other content on your site to keep your new clients involved. Include links to your social media accounts and urge your new leads to follow you.
Nurture your leads automatically
Collecting email addresses is not enough. You have to nurture your leads constantly until they convert to customers. There are many email automation tools that could make it easy to perform a lead nurturing campaign. Send your clients useful info at least once a week to keep them involved. Do not forget to include links to related blogs on your Education Technology (EdTech) website. Keep the message in your emails as short as possible. Use brief paragraphs and bullet points to make your email easy for potential customers to scan. Make use of an eye-catching subject line to entice your receivers to open your emails and check out the content. It should clearly point out exactly how the customer will benefit from reviewing the message. Stay clear of boring and common subject lines like ‘Education Technology (EdTech) E-newsletter No. 14‘ and try personalizing them with their names and showcasing exactly what they want to know more about.
Just as Education Technology (EdTech) has evolved over the past couple of years, sales methods have changed to keep up with the times. Instead of traditional sales, which many individuals now have the tendency to overlook, Inbound sales will help your firm not only bring in new site visitors but also produce new sales opportunities by enhancing your qualified lead generation.
We’ve helped lots of executives, founders, and CEOs integrate Inbound into their marketing and sales process. Don’t hesitate to book your free strategy session now in order to help you review your assets and gain free insights and tips to develop new sales opportunities for your Education Technology (EdTech) business!