You want your potential Learning Management System customers to buy your product or service. After all, it’s far better than the competition for many reasons. So what stands in the way of getting them to see that and become customers? Education and information. The more they recognize the value of your remedy the more interested they will be. By giving them the informational content they need you can speed up and enhance their learning throughout the research process. Ultimately, this will help you close even more sales for your business. Supplying informative content has many advantages. Here are a few:
Learning at their own pace: When you give informative content, students (leads) can review it and digest it when they have the time, as opposed to being pestered by sales emails or calls at a busy time in the work week. This lets them learn and start to sell themselves on the value of your remedy before you connect with them later on in the buyer’s journey.
Build brand name trust: Quality content will develop you as an authority in the Learning Management System market and will enhance your reputation in the eyes of potential customers. If they find your free deals valuable, they may also have an interest in what you are offering.
Getting qualified leads: The more prospective clients review your content, the more they will understand what you are offering. This will make it easier to convert them into qualified leads, and then turn them into customers.
Raising web traffic: Optimizing your content using appropriate keyword phrases will boost your position in online search and consequently produce even more web traffic to your Learning Management System (LMS) website. You can bring in more site visitors by sharing your content on social media networks and customized emails.
Creating satisfied clients: Educational content prepares leads to know more and learn more about their buying decision. When the customer is satisfied, they are more likely to buy a product or service
Customer evangelism: If your leads or customers find your content useful, they are more likely to share it with their contacts. Getting to a larger target market means more brand name recognition and an opportunity for more sales.
Here are some ways to inform your leads on the value of your Learning Management System (LMS) service:
Get details about your leads
Pre-contact research is a crucial part in the sales process. Identifying your Buyer Personas will help you personalize your content as needed, boosting the chances of getting the preferred action. You could look at the LinkedIn accounts of your potential customers to find out what their professional responsibilities are. Their Facebook accounts can be great sources for their hobbies and passions. You could also see if you have a common connection that could serve as a reference. It would be a good idea to see if their company website has any details. Where are they located? How long have they been around? What are they worth? What are their long-term strategies? Look at competitors’ websites to see what you can find there, too. Having all of this information at the start will help you better engage your potential customers.
Use a variety of content types
According to Curata, 15.74% of businesses agree that content marketing is a reliable method of creating more qualified leads, but using marketing to attract individuals should not just be the marketer’s job. There are several types of content that you could use to inform and nurture your leads. You have to recognize just what type of content to use at each phase of the buyer’s journey.
Blogs: Choose Impulse found that firms that blog at least once a month get 70% more leads than those that do not. You could use blogs that share information on relevant industry topics.
Whitepapers and ebooks: Well-researched, long-form content can also be helpful to inform leads. A whitepaper is a technical paper that fully informs about your company, how your product or service works, and what advantages it has. The whitepaper also responds to several concerns commonly asked by potential customers. Ebooks are much less technical and concentrate on informing readers on various topics in your industry. Offering this information will position you as an authority in the market, enhancing your reliability.
Case studies: Most potential customers will want some evidence that your product or service will meet their needs. Offering a case study is a great way to confirm that your option could solve their troubles. Be sure the case study highlights the customer’s experience from start to finish. What issues did they have from the start? What strategies did you use to fix the circumstance? What were the outcomes? Use real numbers that reveal exactly what was done. For example, you could claim that the customer’s email list grew by 40% within two months of using your remedy.
Reviews: According to Social Media Today, customer reviews have an 89% effectiveness rate in content marketing. Favorable comments from your existing customers will help with any apprehension and will inspire your potential customers to make a buying choice. Don’t use fake endorsements because they can have unfavorable results on your company’s credibility.
Use email automation to your advantage
Research by the Content Marketing Institute found that email is one of the most reliable content circulation methods. You could ask your leads to sign-up for your subscriber list for a free ebook or report. You could then segment your list and send out relevant details on a weekly basis. Make sure to just share content, and not make the message overly self-promotional. Nurturing your leads gradually via individualized emails will help improve the chances of turning them into clients.
The Final Word
Using instructional content to engage your leads and individualizing your method to help them resolve their demands and needs is all part of a bigger body of strategies within the Inbound Methodology. Your Learning Management System (LMS) business could execute Inbound to reduce sale cycles, close even more sales and, eventually, accomplish a greater ROI.
It could be extremely tough to do all this alone. We at Responsify work with Learning Management System (LMS) sales and business development pros to offer strategy, support, and help in applying these tasks. By collaborating, we aid marketing and salespeople tactically draw in brand-new website visitors, convert them to qualified leads, and then pleased consumers.
We’ve helped numerous great sales pros enlighten their potential customers with content and shorten the sales cycle. Don’t hesitate to book a cost-free strategy session to help you examine your methods and learn how to engage your leads even more.