In a quick-paced Education Technology (EdTech) market, constant customer acquisition is important to survival. One of the most effective and cost-efficient methods of obtaining clients is via a brand-new technique called ‘Inbound’ marketing and sales. This entails developing and leveraging useful and targeted content to draw in prospects to your website, nurturing them into qualified leads, and closing them as clients. Inbound marketing and sales have actually been verified to generate far better outcomes when compared to traditional techniques such as print marketing, television and radio advertisements, digital advertisements, email blasts, cold calling, trade conventions and seminars, and buying lists. According to a recent Hubspot research, 92% of B2B firms claimed that they obtained even more website web traffic and leads making use of Inbound strategies!
Getting new Edtech leads and accounts takes effort and dedication, and the Inbound Methodology can help you to engage your ideal buyers, decision makers, and influencers to quicken the process.
Below are some leading Education Technology (EdTech) customer acquisition strategies making use of the Inbound approach:
Specify your target market and strategy
The initial step in the direction of customer acquisition is specifying who your potential customer is. Take time to develop Buyer Personas (imaginary depictions of your perfect customer) such as ‘Private Practitioner Peter’ or ‘Medical Director Deitrick’. Do some research study to discover even more about them. What is their role in the company? What are their goals? What difficulties or challenges do they encounter at work? How do they make decisions? Where do they get information? Having this information regarding your ideal customer will certainly make it much easier to target them with your content. Then either establish your personal considerable Inbound strategy, or look for assistance from professionals. An effective strategy consists of clear Buyer Persona accounts, a map of their Buyer’s Journey, substantial SEO keyword research, content project outlining, content detailing, and advertising for social media and email lead nurturing.
Generate high-quality content consistently
Developing top-quality content will certainly keep your target market involved and establish you as a specialist in the market. Maximizing your content making use of key phrases will enhance your search engine positions and make it much easier for consumers to discover you online. There are various types of content that could be helpful for customer purchase:
Blog Post – Research by Hubspot revealed that firms that released more than 16 articles every month had nearly 3.5 times more website traffic compared to businesses that released 4 or less articles monthly! Your blog should cover subjects that would be practical to your target market. Develop a blogging timeline and stick with it. If you do not have the time to write, you can employ a freelance author or partner with an agency that focuses on content production
Webinars – A webinar offers you the chance to share your expertise with potential customers in an interactive online forum. You can address concerns or questions in real time at the end of the webinar. To get even more mileage, you might consider welcoming an industry influencer as a guest speaker
eBook – Long-form content such as ebooks are excellent for covering topics stated in your once a week article much more extensive. This will position you as a specialist and win the trust of your target market. You can build a landing page where your website visitors can give their contact information and get your eBook for free. You could then use the emails gathered to nurture your brand-new leads until they convert to buyers
Case studies – Most individuals look for evidence of your services or product’s advantages prior to buying. They want to make sure that what they are purchasing will really satisfy their needs. You could therefore build case studies showcasing a few of your previous clients’ experiences. Carefully explain how your service or product helped resolve the customer’s problems and show what outcomes were accomplished. For example, you might state that the customer’s sales increased by 70% in six months
Layout reliable call-to-actions
A call-to-action (CTA) refers texts or graphics that inform site visitors what they should do next. Site visitors must understand what they will get when they click on the CTA that contains a link to one your landing pages. ‘Download the eBook now’ and ‘Join our mailing list’ are examples of detailed CTAs that create a sense of urgency and give your site visitors the impression that they need to take an action quickly. Ask your website design team to place your CTA ‘above the fold’ to allow your site visitors to see it without needing to scroll. Ask them to make sure all buttons are big enough to draw visitors’ attention as well as allow them to click your CTAs on smartphones or smart devices. If your landing page is long, you can have a second call-to-action in the center, and a third one near the bottom of the page.
Develop reliable landing pages
The landing page is one of the most ignored components in the customer acquisition process. This is the page where your website visitors land after clicking your call-to-action. It could be a contact us page, signup page, or product page. Ensure your landing page has an engaging headline, a solid value proposition, and some social proof. It should also have an exciting image and an effective call-to-action for more from your Education Technology (EdTech) website. A research study by Switch Video revealed that having a demo video on your landing page can increase your conversions by 10-20%. Additionally, you can make use of screenshots of your content. Keep in mind to include key phrases which will help you draw in organic web traffic and leave out navigation links which could cause the visitor to leave the page before taking the preferred action. Use color psychology strategies can be reliable in engaging site visitors to take action.
The final word
Getting brand-new customers can be a difficult job when your resources are limited and the traditional outbound marketing and sales methods continue to fail you. With Inbound marketing and sales, you can establish strategies and build a long-lasting process to increasingly obtain brand-new site visitors, leads, and turn your prospects into consumers.
We’ve worked with lots of CEOs and Managing Directors to integrate Inbound Methodology into their marketing and sales team’s procedures. Do not hesitate to book your free strategy session now. We can help you evaluate your assets and acquire beneficial understandings and strategies to get brand-new Education Technology (EdTech) clients before your competitors!