It’s the go-to platform (or should we say hub) for any and everything Inbound. From top-shelf content to innovative applications, HubSpot empowers users to turn their online marketing campaigns into non-stop lead generators. Digital marketing for health technology can also benefit from this powerful platform.
Your digital health marketing can be the next success story!
If you have concerns over HubSpot’s affordability, you’ll be relieved to know that you can access many of their insights for a whopping $0!
Want to learn more about how you can start producing more leads with HubSpot? Read on!
Take Advantage of the Free Content
HubSpot has every type of content that you can think of: blog posts, eBooks, and a variety of others. SEO and marketing automation are a given, but outside of the technical elements, there are plenty of other areas that are worth paying attention to.
For starters, call-to-actions don’t have to be elaborate, but it does take some skill to construct an exceptional one. It’s amazing how a basic phrase or question has the ability to make or break a campaign. Take care to make sure you’re hitting the mark.
Need some examples? Have a look at this article to get the ideas flowing.
It’s Easy to Analyze This…or That
Attracting leads is an ever-evolving process. You need to know which tactics are working and which ones need to be reconsidered. Luckily, keeping track of a prospect’s journey is a snap with HubSpot’s lead management software.
But before you begin to manage leads, you have to know how and if you’re attracting them to begin with. From the user-friendly dashboard, you get a clean overview of site analytics like daily traffic, page rankings, and keywords. Best of all, you can easily condense all of this data into a report. In no time at all, you’ll be sharing game-changing observations with your team members.
At times, “user-friendly” can be a euphemism for generic and cookie-cutter. HubSpot’s platform is neither, as it can be customized to fit just about any type of business. Digital health changes at rapid rate. You need a platform that can smoothly adapt.
It’s Called HubSpot for a Reason
No one has time to waste. Every minute squandered is another lead lost.
HubSpot spares you from having to log into your website and social media accounts separately. What’s even better is that this allows to alter your website, edit blog posts, and publish social media content all from one dashboard. With the time saved, you’ll have the opportunity to put more of your efforts into nurturing leads.
Saving some money can’t hurt either, right? When you can swiftly edit your site and social media accounts in one swoop, it cuts down on the labor and costs of a web developer.
Another bonus of having a comprehensive dashboard is that gives you a firsthand look into the mind of a developer. The better you can speak their language, the fewer the number of miscues and costly revisions.
You Still Need Strategy and Content
HubSpot offers a customizable platform that arms your HealthTech with the resources to increase lead generation. Some of their more comprehensive services may not fit your budget, but there’s always room for free content. With the right info in hand, you’ll have the building blocks to re-energize your Inbound campaign.
Bear in mind, even a powerful platform can’t execute a strategy by itself. It’s possible that you already have the necessary resources, but if you have any questions on building an Inbound team we’re here to listen.
To learn about what’s needed to develop an effective digital marketing for health strategy, grab our free eBook here!
If you have any questions about how to get started with an Inbound Strategy for your digital health company, don’t be shy, reserve a time to speak with us here. We’re happy to help!