What Clinical Administration and Backend software business CEO, President, or Management Director doesn’t want higher clinical administration software revenue? In this competitive market, with long sales cycles, one of the best ways to increase your clinical administration software revenue is by using a unique marketing and sales method called “Inbound.”
Hubspot found that 49.7% of firms using Inbound marketing and sales boosts their sales within seven months! Standard marketing and sales methods such as print advertisements, website pop-ups, self-promotional emails, trade shows, cold-calling, and boring product demos mean you’re spending your time on people who might not have an interest in your Clinical Administration and Backend software remedy right now. Inbound, however, brings in qualified leads using informative content that meets their needs. Inbound strategies bring in ideal web traffic, develop brand name recognition, improve the sales process, and up your earnings.
Here are six ways to influence your clinical administration software revenue:
Have a good understanding of your ideal customer
Every company has a different ideal customer. A buyer persona is an imaginary personality that represents your Clinical Administration and Backend software business’s perfect customer. A better understanding of your buyer personas will help your marketing and sales teams develop content that relates to their needs, which will bring in more potential customers and boost the closing rate. According to Salesforce, it’s essential to think about a few questions when building these personas:
- Success factors: What does the prospect associate with success, either tangible or intangible?
- Perceived obstacles: What company or individual obstacles might make your prospect pick your competitor
- Change drivers: What might change a prospect’s habits or make a need for adjustments?
- Buyer’s journey: What concerns does the prospect have throughout the whole buying process?
- Priority efforts: How does the prospect spend their time?
- Decision criteria: How does the prospect make their final choice?
Create a content strategy
Once you have developed your Buyer Personas, work with your marketing and sales teams to build a content strategy that will bring people to your site, convert them to leads, and then turn them into customers. Make sure the content responds to their frequent questions and uses key phrases that are searched by ideal customers. Posting optimized content on your site on a regular basis will boost your search engine position and bring in more organic web traffic. It will also develop your Clinical Administration and Backend software firm as an authority in the market and will win the trust of your leads. You can create content like blog posts, ebooks, whitepapers, infographics, reports, and case studies that will help inform potential customers and attract them to you even more. Sharing your content on social media will also help you get to a larger target audience and boost your chances of greater profit.
Create effective landing pages
There is no use in optimizing your site for more web traffic if visitors are just going to leave as soon as they get there. You need to convert these visitors into leads by collecting their contact information. Doing this will require making a landing page where new visitors can give their information in return for premium content like ebooks, whitepapers, or reports (all for free). Make sure your calls-to-actions are punchy and effective to produce a feeling of urgency and make the prospect take action. “Download your free report now!” and “Get your free ebook today!” are great examples of CTAs. A report by Hubspot found that businesses with 40 or more landing web pages obtain 12 times more leads compared to those with 5 or fewer.
Nurturing your leads carefully
Once you get their contact information, your sales team must take the time to nurture your potential customers with emails until they become clients. You can use tools like Marketo, Eloqua, Customer.io, Constant Contact, and Hubspot to automate your lead nurturing projects. To get the best click-through rates, make sure that emails are personalized and have your return address. The subject lines should have a feeling of excitement and seriousness. Remember to include a clear call-to-action (CTA). The CTA should be clear in the emails to boost the opportunities of being clicked. To get to more of your target market, your emails should include social sharing buttons. One of the best things to remember is value. Make sure the emails offer value, connecting the prospect to relevant information, on a weekly basis.
Make your website mobile optimized
According to ComScore, people invest about 69% of their media time on their mobile phones. For that reason, it is critical to enhance your website for smartphones, just as you would for computers or tablets. Your internet development group should ensure that the CTAs are big enough to click and are placed above the fold to make them noticeable on smartphones. The content needs to be brief and not jumbled with photos. Text should be big enough to read. Stay away from pop-ups and flash to not distract visitors from your content. Make sure the navigation is intuitive.
Evaluate the impact
To optimize your return on investment (ROI), make sure to monitor marketing metrics like overall site click-throughs, web traffic, bounce rates, conversions, lead to close ratios, retention rates, and acquisition rates. Understanding these metrics will give you an idea of what is working to enhance your clinical administration software revenue. Tools like Mixpanel, Heap Analytics, Kissmetrics, and Kapost’s Content Scoring are terrific for gauging various metrics and initiatives.
The final word
Clinical administration software revenue growth is important for any company, but it doesn’t happen overnight. Unless you focus your marketing and sales initiatives to your target market, it will be hard to close sales and build your earnings. With Inbound Marketing and Sales, you will have the chance to bring in qualified leads, nurture them into customers, and transform them into supporters of your Clinical Administration and Backend software services or product.
We’ve helped many business leaders boost their marketing and sales procedures by applying Inbound strategies. Do not hesitate to schedule your cost-free strategy session to find out how these strategies can work for your company!