Building a team is tough if you don’t know what positions or roles to fill. If you’re new to Content and Inbound Marketing, finding the missing pieces can be trickier than you anticipated.
At heart, Inbound is focused on offering solutions, which is right up your alley as a health technology company. The rest just comes down to selecting the right people to get the job done.
Let’s take a look at the makings of a championship digital health inbound team:
The Inbound Certified Content Strategist
This is the brains behind the whole operation. Essentially, the Content Strategist has the keen, calculating mind of a marketer, but with the foresight and creativity of an artist.
Their job duties entail the following:
- Formulate a strategy for blog posts, premium content offers, social media, and email marketing.
- Set concrete objectives (ex: X amount of unique visitors, social media shares, generated leads, etc).
- Track the progress of the campaign and make the appropriate adjustments.
- Ensure that everyone, from the writer to the designer, has a shared understanding of the campaign’s direction and goals.
The Inbound Savvy Content Writer/Editor
Each blog needs a certain degree of uniformity in style and quality. Having at least one devoted staff writer is essential in maintaining this consistency.
A single writer can only do but so much; in order to supplement the workload, you’ll have to have to find some freelancers.
Understandably, you’re going to have some apprehensions about bringing in some outside help. But remember, you have a dedicated staff writer on your team who can act as Editor-in-Chief.
The SEO Wiz
Behind every good plan is solid and thorough research. SEO and analytics give you up-to-date info on the market, which helps you measure the performance of your keywords and content. In other words, they’re barometers of how well you’re conveying the relevance of your technology to customers.
The SEO Wiz plays a critical role in ensuring that written content gets the most views on search engines like Google and Bing.
Under ideal conditions, one person would be able to execute the duties of design and development. While it’s not unusual for designers to have a rudimentary understanding of HTML, most don’t have the ability to code at an advanced level. Conversely, few developers have the knack for thought-provoking design.
The strongest attribute of the Designer is that they can weave an aesthetic that resonates with users. This isn’t simply choosing captivating images for blog posts. Every element, from the site layout to the color palette, has to be taken into special consideration.
Looks aren’t everything, but they are important. Don’t let your competitors outshine you.
Content that has an attractive and mobile-friendly design makes a first impression like no other. The rules don’t change for the internet: You only get one chance to nail this. Make sure you blow your visitors away from the first click.
Who is this mysterious Developer? In short, they’re a consumer-centric programmer. There’s no question that they have an expert command of HTML and other computer languages. However, the best developers operate under the idea of creating a tool of communication. This is completely different from merely building a framework to display content.
In the end, the Developer is responsible for bringing the writing and design to life on your site. When skillfully constructed, your content will stand out and be easy to view.
The Bottom Line
If you have a huge budget, and happen to find the perfect mix of qualified talent, putting together an Inbound team can give you the firepower to attract new visitors and leads. Assuming you’ve selected the right people for the job, that work seamlessly together, of course.
Are you feeling a little overwhelmed? Creating an inbound team from scratch takes a lot. Alternatively, you can partner with a team of experts that can provide the full suite of Inbound services in a more cost effective way, to produce even better results.
We here at Responsify are Content and Inbound service providers, and specialize in the Digital Health (HealthTech) market.
To learn about what’s needed to develop an effective Content and Inbound Strategy, grab our free eBook here!
If you have any questions about how to get started with an Inbound Strategy for your health technology company, don’t be shy, reserve a time to speak with us here. We’re happy to help!