For many people, Inbound Marketing is like a unicorn: You have to see it to believe it. We can tell you that Inbound does indeed exist (it’s how you found us). Additionally, while few in number, there are agencies that specifically focus on CleanTech.
An Inbound agency that is highly specialized comes with its pluses and minuses. Obviously, if their area of expertise isn’t related to your particular segment, a lack of communication could prevent both parties from reaching their potential. Yet, an agency that only knows your niche can present a communication issue of a different sort.
It’s possible that not everyone in your market is a CleanTech professional. In some cases, your target customer will be homeowners or individuals who are new to the game. If an agency can only speak in industry jargon, they’ll have trouble relating to the market. As with anything, balance is the key ingredient.
There’s an Inbound Marketing agency out there for everyone. We’ve collected the 3 best inbound marketing agencies that have immersed themselves in Green Energy. Enjoy!
They’re a go-to resource and partner to the likes of landscape contractors, manufacturers, and many other green industry vendors. From top to bottom, their team is fluent in green industry terminology. In other words, they speak your language.
Landscape Leadership’s average client pulls in around $8 million in annual revenue, so they may or may not be within your budget. Additionally, they operate off a monthly retainer as opposed to a per-project basis. Typically, their retainers range from $3,500 to over $5,000 per month.
Determining if they’re the right fit for you comes down to how well they match your niche. Being that their focus is on landscaping, they won’t be for everyone.
This agency is adept at utilizing social media and design to breathe life into content. However, this wouldn’t mean anything if there wasn’t a thoughtful strategy at the core (there is).
Windfarm Marketing’s philosophy is centered on long-term strategy. Inbound isn’t an short-sighted or overnight methodology, so you need an agency that understands this very well.
Established brands tend to compose the majority of Windfarm Marketing’s clientele. If your company is a start-up or hasn’t reached the level of thought leader just yet, there might not be much alignment.
Great offers, articles, and design. Kuno Creative is a well-balanced agency that also offers professional-grade video production.
Another strength is their arsenal of in-house journalists. Quality writing is a given, but the real value comes in the form of seasoned research skills. Through in-depth interviews, Kuno Creative’s writers can glean valuable insight on the market.
Speaking of the market, their primary verticals are software/tech, healthcare, and manufacturing. If your Clean Energy business falls into one of these categories, they might be the way to go. But considering the scale of Kuno Creative, their services may not be the most cost-effective option for small to mid-sized businesses.
Here at Responsify, we pride ourselves on being a boutique Inbound Marketing agency that puts customers at the center of everything to achieve the best results. With a team of creative strategists, writers, designers, developers, and SEO experts, we provide a full-range of services to leverage the Inbound Marketing Methodology (attract, convert, close, delight).
Responsify’s services are competitively priced and have the flexibility to adapt to your marketing needs. As a purpose-driven company, we focus on accelerating the growth of CleanTech organizations. This allows us to be selective with who we partner with, so we have the time to give your company the dedication that it deserves.
If quality, creativity, agility, and results are what your company is looking for to succeed with Content and Inbound Marketing, we may be the best choice for you.
The Bottom Line
Given how new Inbound Marketing is, there aren’t many Inbound agencies that focus on Green Energy. Some agencies’ scope will be too narrow, and others may not be specialized enough to suit your company’s needs.
Finding an Inbound partner that has the desired level of expertise in your niche isn’t the only consideration. Your collaborator must also have the creativity and adaptability to work within your budget.
If you represent a CleanTech company and are looking to make the most out of Inbound Marketing, feel free to reach out to us. We’re happy to discuss if we’d be a good fit for you.