B2B Software Marketing: Increasing Brand Recognition

In the last few years, the B2B Technology market has grown tremendously. New competitors pop up every year. According to a record by EvaluateMedTech, the clinical and wellness technology market is poised to reach $522 billion by 2022. So how does a B2B Software Marketing company stay in the game and guarantee their brand stays in a prospective customer’s mind? By enhancing their brand name recognition, of course.

As you likely know, brand name recognition among your target market is critical to compete. When done right, producing brand name recognition enhances the online reputation of your business, develops trust with your leads, and instills brand commitment. This is essential to getting an edge in an increasingly saturated market.

We’ve put together a list of suggestions as a part of an Inbound Marketing Strategy that will help you boost your brand name recognition of your B2B Software Marketing service:

1. Create lots of idea management content

Research by Demand Gen Report found that 51% of B2B buyers look for informational content before making a buying decision. In addition to releasing blog posts on your site, it’s a good idea to guest post on other sites in your sector. This allows you to reach a new target market and advertise your brand name at a low cost. A lot of sites that allow guest posts also give space for a writer biography where you can share your contact information and website link. This allows you to develop recognition of your brand name and bring in more followers. The comment section at the end of the blog will help you better engage with visitors.

2. Host informative webinars regularly

Holding an informative webinar is a good strategy for engaging leads and advertising your brand name. A current study of online marketers found that at least 20% of webinar participants turn into qualified leads. You can use webinars to talk about relevant topics that your target market would want to know more about. After the webinar, be sure to have a Q&A session to resolve any issues that came up. Connecting with your target market in this way will develop you as a leader in the industry and plant your name in their minds.

3. Engage and advertise critical content on social media

According to Kissmetrics, brand names that are more involved on social media have a greater chance of being discovered by new potential customers. Leveraging social media will not just increase your brand name, but will also boost your trustworthiness with potential customers and customers. Take time to advertise important content with your leads and make sure to reply to comments. You can also look at other accounts and leave comments on their posts. To produce event more engagement, consider holding a contest where comments or shares are awarded.

4. Encourage consumers to share favorable testimonials

Research by BrightLocal found that 88% of customers trust online reviews as much as individual suggestions. Ask several of your satisfied clients to share their experience with your firm or product. These evaluations will not just make you more noticeable, but will also improve your brand name in the market. Nevertheless, it is unavoidable that some people will leave bad reviews. A quick search on Google or social media sites will provide you an idea of what people are saying. Make sure to take care of bad reviews to keep your name from being tarnished.

5. Get listed in local directory sites

Getting your site listed in local directories will help improve your brand name exposure to potential customers, and will improve your search engine position. Google My Business is the best place to get your company listed. It is free and allows you to include information like company hours, phone numbers, and payment options. You could also post your logo and photos of your service or products. Google My Business also includes Google Maps, letting customers know where you are located. Other online directories include Citysearch, Merchant Circle, and Yelp. Remember to look for regional lists as well as professional publications.

6. Include video content

HubSpot found that 93% of all human interaction is done through visual content. This means that people will more likely get in contact with your brand name after seeing a video rather than written content. Start by creating an “About Us” video to give leads a better idea of what your company is about. You can put the video on your website’s homepage, and your social media accounts. “How to” videos are also great ways to enhance your brand name recognition.

7. Use branded keywords in your content

One of the best ways to produce brand name recognition is by regularly integrating your name in the content. This could be through blogs, infographics, videos, photo captions, and e-newsletters. Don’t forget to use top hashtags in your social media posts. This will help enhance your search engine positions and make your brand name more noticeable on social media.

The bottom line

Boosting your brand name recognition is an essential component of staying competitive and scaling your service effectively. You want your leads to know exactly how your brand is different from others in the market, and for them to trust your business. It is therefore necessary to tailor your marketing approach, resources, and tools in the direction of enhancing your B2B Software Marketing company’s brand name recognition.

It can be hard to do this all alone. Responsify works with B2B Software marketing experts to offer strategy, support, and help in carrying out these tasks, so they can broaden their name recognition.

If you want an assessment of your company’s brand name recognition, we are here to help! Don’t hesitate to ask for a free strategy session to help you evaluate your current methods and take them to the next level!

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